Results 51 to 60 of about 890 (142)
Revista Nacional de AdministraciónEl marketing digital vive desafíos abiertos a una demanda muy cambiante que nunca había experimentado en su realidad plenamente desarrollada. La resiliencia, definida como la capacidad de experimentar el dolor de la dificultad y estar con él mientras se ...
Jesús Morgan-Asch
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Policy Studies Journal, Volume 54, Issue 3, August 2026.ABSTRACT As the Narrative Policy Framework (NPF) begins to unpack issues of power and narratives, the main focus has been on power‐over and domination rather than more transformative notions of power‐to and empowerment. This article draws on insights from gender and policy studies and suggests that the NPF benefits from adopting a multifaceted notion ...
Hilda Broqvist
wiley +1 more source
Investigación de mercados de un instrumento de análisis articular: un caso práctico
Sport TK, 2019 El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre.
A. Tortosa Tarancón
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People and Nature, Volume 8, Issue 7, Page 2078-2090, July 2026.Abstract Pastoral practices remain a widespread economic activity across European mountain regions. However, the viability of this activity may be threatened by the recovery of large wild vertebrates associated with passive rewilding, leading to the so‐called human–wildlife conflicts.
P. Acebes +4 more
wiley +1 more source
El marketing de influencers en Honduras: concepción, gestión y performatividad
Doxa ComunicaciónLa estrategia del marketing de influencers permite a las marcas comunicar sus mensajes y promocionar productos desde la voz de un influencer. Comprender esta estrategia implica a tres actores fundamentales: influencers, marcas y agencias de publicidad ...
Carol Melissa Ramos Martínez +1 more
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Do robots boost productivity? A quantitative meta‐study
Journal of Economic Surveys, Volume 40, Issue 3, Page 1531-1571, July 2026.ABSTRACT This meta‐study analyzes the productivity effects of industrial robots. More than 1800 estimates from 85 primary studies are collected. The meta‐analytic evidence suggests that robotization has so far provided, at best, a small boost to productivity. There is strong evidence of publication bias in the positive direction.
Florian Schneider
wiley +1 more source
Marketing de Guerrilha: estratégias presentes nas ações do crossfox
Intexto, 2009 A saturação da informação na mídia tradicional e a dificuldade de enfatizar diferenciais entre os produtos provocam a necessidade de pensar novas maneiras de se comunicar com o consumidor.
Sibila Rocha +2 more
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Review of Policy Research, Volume 43, Issue 4, July 2026.ABSTRACT The accelerated digitalisation of society has amplified cybersecurity threats and revealed their cross‐sectoral nature. Yet, the policy instruments used to address these challenges remain insufficiently examined. This study conducts a scoping review of 980 academic articles (2007–2024) and applies Hood's NATO framework (Nodality, Authority ...
Benedetta Cotta, Maria Stella Righettini
wiley +1 more source
El marketing olfativo como posicionamiento de marcas
Tendencias, 2019 El objetivo de este estudio se basa en analizar la percepción que tienen los consumidores sobre el marketing sensorial olfativo, como estrategia utilizada para el posicionamiento de las marcas.
Claudia Patricia Grisales Castro
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Adote consumidores mais velhos no marketing das artes
RAE: Revista de Administração de Empresas, 1995 Diretrizes para duas questões complexas de marketing: marketing das artes e mercado de consumidores mais velhos.
Paulo Cesar Delayti Motta +1 more
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