Results 211 to 220 of about 50,557 (232)

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Journal of Business Research, 2021
Hector Gonzalez-Jimenez
exaly  

Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

Journal of the Academy of Marketing Science, 2004
George Balabanis   +1 more
exaly  

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

Journal of International Marketing, 2009
Mark Cleveland   +2 more
exaly  

Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior

Journal of Travel Research, 2019
Florian   +2 more
exaly  

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