Results 251 to 260 of about 472,393 (284)
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2018
Research method is mainly classified into two categories, one is Qualitative method and another one is Quantitative method. The Qualitative methods are dividedinto Case Study, Ethnography, Field Study, Grounded Theory, Narrative Research and Phenomenological.
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Research method is mainly classified into two categories, one is Qualitative method and another one is Quantitative method. The Qualitative methods are dividedinto Case Study, Ethnography, Field Study, Grounded Theory, Narrative Research and Phenomenological.
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2021
This chapter considers some of the essential features of ethnography as a qualitative method. The main theoretical foundations of ethnographic approach are explained; however, the emphasis is mainly on how ethnography is done. Thus, the techniques for collecting data used by ethnographers take the central part of this chapter with some special ...
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This chapter considers some of the essential features of ethnography as a qualitative method. The main theoretical foundations of ethnographic approach are explained; however, the emphasis is mainly on how ethnography is done. Thus, the techniques for collecting data used by ethnographers take the central part of this chapter with some special ...
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2010
Most marketing executives regularly visit customers and they will often observe them using products. However, casual observation and informal discussions with customers are unlikely to lead to breakthrough products. Also, such visits cannot be compared with the thoroughness of ethnographic market research, which has two main elements: systematic ...
Keith Goffin, Fred Lemke, Ursula Koners
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Most marketing executives regularly visit customers and they will often observe them using products. However, casual observation and informal discussions with customers are unlikely to lead to breakthrough products. Also, such visits cannot be compared with the thoroughness of ethnographic market research, which has two main elements: systematic ...
Keith Goffin, Fred Lemke, Ursula Koners
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Journal of Organizational Ethnography, 2013
Purpose – This article aims to present current and potential uses of innovative social research methodologies which harness emergent technologies. This article also seeks to note ethical issues surrounding emergent technologies.Design/methodology/approach – Specifically, the use of social networking sites (SNS) such as Facebook as well as their ...
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Purpose – This article aims to present current and potential uses of innovative social research methodologies which harness emergent technologies. This article also seeks to note ethical issues surrounding emergent technologies.Design/methodology/approach – Specifically, the use of social networking sites (SNS) such as Facebook as well as their ...
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2016
This chapter of the book deals with the nature of ethnographic research and the research tools it employs—ethnographic interviews and participant observation. The chapter focuses on the role of ethnographic researchers, the dimensions that ethnographers must consider in order to get a comprehensive collection of information, and the analysis of ...
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This chapter of the book deals with the nature of ethnographic research and the research tools it employs—ethnographic interviews and participant observation. The chapter focuses on the role of ethnographic researchers, the dimensions that ethnographers must consider in order to get a comprehensive collection of information, and the analysis of ...
openaire +1 more source