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Imposed Etics-Emics-Derived Etics: The Operationalization of a Compelling Idea
International Journal of Psychology, 1989There is a tension between two research traditions in crossâcultural psychology: working intensively within a single culture in order to understand indigenous psychological phenomena and how they are related to cultural context; and working comparatively across cultures in order to understand broad patterns of relationships between behavioural and ...
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An emic-etic-emic research cycle for understanding context in under-researched countries
International Journal of Cross Cultural Management, 2022Bella L Galperin, Terri R Lituchy
exaly
Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation
Journal of Business Research, 2023Houcine Akrout, Mona Mrad
exaly
Insider and Outsider Research: Negotiating Self at the Edge of the Emic/Etic Divide
Qualitative Inquiry, 2020Fiona Mary Beals, Joanna Kidman
exaly

