Results 51 to 60 of about 26,097 (311)

COMMUNICATING TOURISM EVENTS

open access: yesDIEM : Dubrovnik International Economic Meeting, 2013
Preferences of contemporary tourists are oriented towards an integrated tourist product which will not only meet, but also exceed their expectations. The tourist offer anticipated these demands by offering tourism events whose basic purpose is to create a unique experience.
Gračan, Daniela   +2 more
openaire   +2 more sources

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

open access: yesAgribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

NAVIGATING HERITAGE: THE DYNAMIC ROLES OF TOUR GUIDES IN KUALA LUMPUR’S HERITAGE WALKING TOURS [PDF]

open access: yesGeo Journal of Tourism and Geosites
Heritage walking tours have gained popularity as tourism offerings, signifying a growing demand for authentic and experiential experiences. The success of these tours depends not only on the historical importance of the sites visited, but also on the ...
Siti Zubaidah Mat TAHIR*   +2 more
doaj   +1 more source

CSR Communication among Tourism SMEs through Their Websites

open access: yesTourism and Hospitality, 2021
Small and Medium Enterprises (SMEs) in tourism are increasingly communicating their Corporate Social Responsibility (CSR) initiatives via their websites to build a positive image and promote customer relationships. This study examined such CSR engagement
Rojan Baniya, Brijesh Thapa
doaj   +1 more source

A multidimensional investigation of a regional event portfolio: Advancing theory and praxis [PDF]

open access: yes, 2013
Event portfolios have remained a neglected area of study as the different event types have been studied predominantly as single events, separately from each other and with a focus on large-scale events.
Ziakas, V
core   +1 more source

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

open access: yesAgribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó   +3 more
wiley   +1 more source

Agricultural Diversification at the Margin. Strategies and Determinants in Italian Mountain and Remote Areas

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli   +2 more
wiley   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

THE CURRENT STATE OF EVENT TOURISM IN RUSSIA

open access: yes, 2020
The article deals with event tourism. Event tourism is popular all over the world, and it is an independent type of tourism. In Russia, this type of tourism is under development.
Kireeva, Yulia Alexandrovna
core  

Course and content analysis for the convention and meeting/event planning minor at the University of Wisconsin-Stout [PDF]

open access: yes, 2002
Plan BConvention and meeting/event play a crucial role in the hospitality and tourism business. As an increasingly growing industry, the convention, meeting, and event field would need a professional who has specialized skills and applicable knowledge ...
Campiranon, Kom
core  

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