Prestige and Dominance: How eWOM Differs Between Consumers High in Authentic and Hubristic Pride [PDF]
Frontiers in Psychology, 2022 Electronic word-of-mouth (eWOM) influences consumers' purchase decisions, but few studies have investigated the antecedents that lead consumers to create different types of eWOM. From the perspective of social interactions, this research explored how two
Jiayao Liu, Qingyun Xiong, Jianan Zhong
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A comparative study of positive and negative electronic word-of-mouth on the SERVQUAL scale during the COVID-19 epidemic - taking a regional teaching hospital in Taiwan as an example [PDF]
BMC Health Services Research, 2022 Background In recent years, studies have shown that electronic WOM (eWOM) directly reflects consumers’ post-purchase psychological perception and directly affects repurchase behavior. This information is valued by institutions in various fields.
Po-Chun Lee +3 more
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Exploring Factors Affecting Millennial Tourists’ eWOM Behavior: A Lens of BRT Theory [PDF]
Behavioral SciencesThis study employs behavioral reasoning theory (BRT) to investigate factors (i.e., personal values, reasons, and attitudes) affecting existing and future behaviors of Millennial tourists’ electronic word-of-mouth (eWOM).
Zibin Song, Yingying Ren, Jie Li
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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. [PDF]
PLoS ONE, 2022 The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual's decision-making process.
Md Atikur Rahaman +3 more
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The Role of Real-Time Engagement in Shaping Social Media Check-In Behavior: Moderating Effects of Trust and Peer Influence. [PDF]
Brain BehavThis graphical abstract illustrates how real‐time engagement factor supported by trust and peer influence‐ impact user check in behavior on social media through the mediating role of perceived credibility. ABSTRACT Social media platforms have reached a transformative stage, blending traditional digital interactions with real‐time engagement features to
Lu X, Balakrishnan K, Chan TJ, Na M.
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Your words, your conviction: The parallel mediation role of eWOM in the relationship between product involvement and purchase intention of smartwatches [PDF]
BMC PsychologyIntroduction This study explores the role of electronic word-of-mouth (eWOM) as a mediator in the relationship between product involvement and smartwatch purchase intention among student-athletes enrolled in faculties of sport sciences, with particular ...
Gökhan Aydın +5 more
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Impact of Review, Reviewer and Hotel Characteristics on Ewom Helpfulness: An Empirical Study [PDF]
Journal of Information Technology Management, 2023 Electronic word of mouth (eWOM) has been gaining popularity pertaining to its numerous benefits and ability to be applied in various fields. It helps consumers in making informed decisions and aids service providers in delivering an enhanced service or ...
Sanchita Aggarwal +3 more
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PENGARUH ELECTRONIC WORTH OF MOUTH TERHADAP CITRA PERUSAHAAN GADGET DI KOTA BATAM
Jurnal Manajemen Universitas Bung Hatta, 2021 In conducting of this research, has the purpose of knowing the factors that influence purchase intention. eWOM Credibility, eWOM Quality, eWOM Quantity, Corporate Image as mediating role are factors that will be examined and analyzed.
Golan Hasan, Karina Karina
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Joint Effect of Different Dimensions of eWOM on Product Sales
Information, 2022 Understanding the antecedents and consequences of electronic word-of-mouth (eWOM) is of significant theoretical value and great interest to both consumers and firms.
Xudong Liu, Xianjiao Wu, Qiang Ye
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Factors affecting the adoption of electronic word-of-mouth on the online travel agencies
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 EWOM has become more and more important in marketing and communication. Therefore, it is essential to improve understanding of the behavioral consequences of EWOM, especially in the tourism and hospitality industries.
Hoàng Thị Phương Thảo +1 more
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