Results 101 to 110 of about 1,161 (160)

A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution. [PDF]

Heliyon, 2023
Binh Nguyen PM, Pham XL, To Truong GN.
europepmc   +1 more source

Correction: The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. [PDF]

PLoS One
Rahaman MA, Hassan HMK, Asheq AA, Islam KMA.   +3 more
europepmc   +1 more source

Service failures in times of crisis: An analysis of eWOM emotionality. [PDF]

J Bus Res, 2023
Gerrath MHEE, Mafael A, Ulqinaku A, Biraglia A.   +3 more
europepmc   +1 more source

Lojalitet i nettbutikker: effekter EWOM

, 2014
Oppgaven tar for seg forholdet imellom fem digitale lojalitetsbyggende faktorer (basert på Zeithaml, Parasuraman og Berrys SERVQUAL-teori) og elektronisk word-of-mouth. Formålet med oppgaven er å undersøke innvirkningen elektronisk word-of-mouth har på lojaliteten i en nettbutikk i klær og tilbehørsmarkedet.
Harstad, Espen Getz, Krosby, Espen
openaire   +1 more source

The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction. [PDF]

Heliyon
Hua X, Mohd Hasan NA, De Costa F, Qiao W.   +3 more
europepmc   +1 more source

The Antecedents of eWOM Credibility and Its Impact on Secondary eWOM Intentions -Focused on the Moderating Effects of eWOM Involvement-

Management & Information Systems Review, 2015
null Zhang, Hai, null Jusik Park
openaire   +1 more source

Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. [PDF]

Heliyon
Ngo TTA, Bui CT, Chau HKL, Tran NPN.
europepmc   +1 more source

Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation. [PDF]

PLoS One
Tran TN, Hang NPT.
europepmc   +1 more source

What is the impact of eWOM in social network sites on travel decision-making during the COVID-19 outbreak? A two-stage methodology. [PDF]

Telemat Inform, 2022
Nilashi M, Ali Abumalloh R, Alrizq M, Alghamdi A, Samad S, Almulihi A, Althobaiti MM, Yousoof Ismail M, Mohd S.   +8 more
europepmc   +1 more source

Examining the influence of technological self-efficacy, perceived trust, security, and electronic word of mouth on ICT usage in the education sector. [PDF]

Sci Rep
Xu S, Khan KI, Shahzad MF.
europepmc   +1 more source