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Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

open access: yesBehav Sci (Basel)
Vardikou C   +3 more
europepmc   +1 more source

Antecedents of travellers' eWOM communication

open access: yes, 2013
Development of the internet and electronic media provide a convenient platform for travellers to instantly share their experiences. Known as electronic word-of-mouth (eWOM), it offers a powerful source of information and can also act as an effective marketing tool.
openaire   +1 more source

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