Exploring short video apps users' travel behavior intention: Empirical analysis based on SVA-TAM model. [PDF]
Wang C, Cui W, Zhang Y, Shen H.
europepmc +1 more source
Spatial differences and underlying mechanisms in electronic word of mouth in the foodservice industry: A case of Sanya, China. [PDF]
Yu X, Xu K, He B, Zeng X.
europepmc +1 more source
Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]
Vardikou C +3 more
europepmc +1 more source
Word-of-mouth among blood service employees who also donate blood: a qualitative investigation of advantages and challenges for dual-role donors. [PDF]
Chell K, Polonsky M, Masser B, Hyde MK.
europepmc +1 more source
Antecedents of travellers' eWOM communication
Development of the internet and electronic media provide a convenient platform for travellers to instantly share their experiences. Known as electronic word-of-mouth (eWOM), it offers a powerful source of information and can also act as an effective marketing tool.
openaire +1 more source
External variables influencing the attitudes of students toward AI acceptance in improving English writing: a systematic review. [PDF]
Mansoor HS, Sumardjoko B, Sutopo A.
europepmc +1 more source
An Empirical Investigation into the Impact of Social Media Fitness Videos on Users' Exercise Intentions. [PDF]
Yin H, Huang X, Zhou G.
europepmc +1 more source

