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Busting Myths of eWOM

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2015
Sami Hyrynsalmi   +5 more
openaire   +1 more source

eWOM Platforms

2022
Electronic word-of-mouth (eWOM) platforms are websites/mobile apps that enable consumers to review, rate and/or share opinions about products, services or experiences to guide subsequent buyers in their purchase choice (Buhalis and Law, 2008). Common dedicated examples in the travel context include platforms such as TripAdvisor.com and Yelp.com as well
Peter O’Connor, Guy Assaker
openaire   +3 more sources

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