Results 131 to 140 of about 1,161 (160)
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International Journal of Online Marketing, 2019
The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may lead to significant attitudinal responses and intentions to purchase; (2) and to what extent attitudinal ...
Payal S Kapoor +3 more
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The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may lead to significant attitudinal responses and intentions to purchase; (2) and to what extent attitudinal ...
Payal S Kapoor +3 more
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eWOM persuasiveness: do eWOM platforms and product type matter?
Electronic Commerce Research, 2015Electronic word-of-mouth (eWOM) has a powerful influence on consumers' purchase decisions. This influence varies with the source of the eWOM and product type. This study investigated how eWOM quality influences eWOM credibility and purchase intention and how this influence is moderated by the type of eWOM platform and product type.
Tsao, W.-C., Hsieh, M.-T.
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2019
It is difficult to find a traveler who has not written and/or read an online review at any stage of their travel. Most people will not book a hotel if this has no reviews and/or will not choose a destination before reading some opinions from other users.
Juan Pedro Mellinas, Sofía Reino
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It is difficult to find a traveler who has not written and/or read an online review at any stage of their travel. Most people will not book a hotel if this has no reviews and/or will not choose a destination before reading some opinions from other users.
Juan Pedro Mellinas, Sofía Reino
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An Analysis of EWOM Text that Contribute to EWOM Helpfulness
2020Electronic markets are increasingly becoming first choice for shopping by customers. The electronic word of mouth (EWOM) plays a significant role in their online buying behavior and loyalty formations. It supports in reducing uncertainty and risk confronted by customers in online shopping.
null Aakash, Anu Gupta Aggarwal
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Strategic Direction, 2022
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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2017
Studies on the impact of eWOM can be classified into two categories (Pan 2014). First, market-level analysis, where researchers focus on market-level parameters, such as product sales. These studies use panel data from a website in order to investigate the impact of eWOM communications on product sales (Amblee and Bui 2007a; Baek et al. 2014).
Elvira Ismagilova +3 more
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Studies on the impact of eWOM can be classified into two categories (Pan 2014). First, market-level analysis, where researchers focus on market-level parameters, such as product sales. These studies use panel data from a website in order to investigate the impact of eWOM communications on product sales (Amblee and Bui 2007a; Baek et al. 2014).
Elvira Ismagilova +3 more
openaire +1 more source
International Journal of Consumer Studies, 2016
AbstractNowadays, it is common practice for corporations to communicate with consumers through social network sites (SNSs), such as YouTube, which allow consumers to share and comment on companies’ sponsored videos communicating their marketing campaigns.
Bernardo Amezcua, Claudia Quintanilla
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AbstractNowadays, it is common practice for corporations to communicate with consumers through social network sites (SNSs), such as YouTube, which allow consumers to share and comment on companies’ sponsored videos communicating their marketing campaigns.
Bernardo Amezcua, Claudia Quintanilla
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2017
A great number of studies (Abrantes et al. 2013; Cheung and Lee 2012; Gheorghe and Liao 2012; Mardhiyah et al. 2013; Musallam and Magalhaes 2012; Wang et al. 2013) address the question of why consumers engage in eWOM. By identifying underlying motivations for people to engage in eWOM, researchers are able to understand, and influence, individual online
Elvira Ismagilova +3 more
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A great number of studies (Abrantes et al. 2013; Cheung and Lee 2012; Gheorghe and Liao 2012; Mardhiyah et al. 2013; Musallam and Magalhaes 2012; Wang et al. 2013) address the question of why consumers engage in eWOM. By identifying underlying motivations for people to engage in eWOM, researchers are able to understand, and influence, individual online
Elvira Ismagilova +3 more
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Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?
International Journal of Hospitality Management, 2018Abstract This study examined the effects of eWOM motivations on customers’ eWOM behavior in the hotel setting. Two independent samples (sample 1: positive hotel service encounter, n = 246; sample 2: negative hotel service encounter, n = 230) were collected online via MTurk (Amazon Mechanical Turk).
Yaou Hu, Hyun Jeong Kim
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Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
Tourism Recreation Research, 2020In congruence with the remarkable trend of consumer’s adoption of online hotel booking services, this study applies the Stimulus-Organism-Response (S-O-R) framework to analyse the direct triadic ef...
Gobinda Roy +3 more
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