Results 11 to 20 of about 1,161 (160)
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Opinion leaders and eWOM are becoming two of the most effective ways to launch a brand on social media by creating viral marketing. However, how much influence does an opinion leader’s eWOM (OL eWOM) have on consumer purchasing decisions?
Sandra Tobon, Jesús García-Madariaga
doaj +1 more source
SAGE Open, 2021 Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites.
Affifa Sardar +3 more
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Estudios Gerenciales, 2023 Se evaluó el estado de investigación del boca a oído electrónico en el sector turismo y se formuló una agenda de investigación. Mediante análisis bibliométrico, se revisaron 1017 artículos científicos indexados en Scopus entre 2008 y 2021 ...
Carlos Fernando Osorio-Andrade +2 more
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Electronic word of mouth for the choice of wellness tourism destination image and the moderating role of COVID-19 pandemic [PDF]
Journal of Tourism Futures, 2023 PurposeInformation technology as a source of information and decision-making has wider acceptance in contemporary times. Studies have identified the importance of electronic word of mouth (eWOM) and its impact on decision-making. The primary objective of
Charu Goyal, Udita Taneja
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The influence of eWOM credibility on visit intention: An integrative moderated mediation model [PDF]
Journal of Tourism, Heritage & Services Marketing, 2021 Purpose: This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived ...
Lamia Nechoud +2 more
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Religious: Jurnal Studi Agama-Agama dan Lintas Budaya, 2021 Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context.
Dhyayi Warapsari, Effy Zalfiana Rusfian
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More Adverts or More eWOM?s [PDF]
Journal of Business & Financial Affairs, 2013 The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet to gather information about products and/or services; trust in traditional advertisements has decrease and Marketers are ...
Mohammed, Abubakar, İlkan, Mustafa
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Tourism and Hospitality, 2022 This study aims to investigate the differential effects of determinants of satisfaction on subsequent electronic word-of-mouth (eWOM) behavior in the sharing economy with peer-to-peer accommodations and timeshares.
Jennifer Redditt +4 more
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PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti +1 more
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Jurnal Manajemen, 2022 This study aims to: (1) introduce the concept of resilience to negative electronic word of mouth (eWOM); and (2) examine a process model from self-congruity, brand attachment, brand prestige, and resilience to negative eWOM using a moderation mediation ...
Iha Haryani Hatta +3 more
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