Results 21 to 30 of about 1,161 (160)

Kepuasan Konsumen dan Strategi EWOM dalam Meningkatkan Loyalitas Konsumen Produk Boba pada Generasi Z

Psikologika: Jurnal Pemikiran dan Penelitian Psikologi, 2022
Boba is currently one of the favorite products consumed by generation Z. Popularity of boba products can be seen from the purchases level of boba and how it is viral on the internet such as Instagram, twitter, Zomato, or food blogs.
Kania Sarinastiti, Rezki Ashriyana Sulistiobudi   +1 more
doaj   +1 more source

MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE

E-Jurnal Manajemen, 2018
Intention to buy is the intention of someone in a buying process, whether the person intends to buy the product or not. The purpose of this research is to know the effect of EWOM on brand image, EWOM influence to purchase intention, influence of brand ...
Rizky Darmawan, I Nyoman Nurcaya
doaj   +1 more source

PARALLEL MEDIATION OF SERVICE QUALITY AND CUSTOMER SATISFACTION BETWEEN RESTAURANT AUTHENTICITY AND eWOM INTENTION: A PLS-SEM APPROACH [PDF]

Journal of Applied Structural Equation Modeling
The research investigates the effect of restaurant authenticity on perceived service quality, customer satisfaction, and electronic word of mouth (eWOM) in the context of ethnic restaurants. Additionally, it examines the mediating role of service quality
Hoang Phuong Lam, Thanh Quang Nguyen
doaj   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

How Purchase Decision Mediates Electronic Word of Mouth's Impact on Customer Satisfaction: A Case in Shopee Application

Profit: Jurnal Administrasi Bisnis
Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an Indonesian top-commerce platform.
Bonita Septiani Heda , Edy Yulianto , Sunarti Sunarti   +2 more
doaj   +1 more source

eWOM: Extant Research Review and Future Research Avenues

Vikalpa, 2016
Executive Summary Word-of-mouth (WOM) communication is widely accepted as a critical factor in building marketing strategies and communications. Invention of the Internet and proliferation of social media have added a new electronic dimension to ...
Anubhav Mishra, S M Satish
doaj   +1 more source

Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms

Psychology &Marketing, Volume 43, Issue 1, Page 68-87, January 2026.
ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen, George Balabanis, Shuai Qin   +2 more
wiley   +1 more source

Integrating E‐Servicescapes and Web Atmospherics: A Systematic Literature Review Applying the TCCM Framework

International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.
ABSTRACT The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e‐servicescapes, that exhibit overlapping definitions,
Kalipso Karantinou, Paraskevi Ntzoumanika   +1 more
wiley   +1 more source

Why AI Needs to “Speak with Data”: The Impact Mechanism of Digitalized Descriptions by Virtual eWOM Senders on eWOM Effectiveness

Journal of Theoretical and Applied Electronic Commerce Research
Based on the Persuasion Knowledge Model (PKM), this research investigates how virtual electronic word-of-mouth (eWOM) senders’ message framing—numerical versus experiential—influences eWOM effectiveness across three experiments.
Wenting Feng, Ling Yang, Tianju Han, Jingya Xu   +3 more
doaj   +1 more source

Determinant Factors Influencing eWOM

Mediterranean Journal of Social Sciences, 2013
Many studies demonstrated that Internet penetration and time spent online increased considerably in Turkey. However, there are not enough studies focusing on users attitudes towards e-Word of Mouth. E-Word Of Mouth is seen as more credible than other marketing communications since it comes directly from other consumers.
openaire   +2 more sources