Results 31 to 40 of about 1,161 (160)

Key Factors in the Intention to Book Tourist Destinations Online

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
Tourism has developed significantly through websites, where owners and potential users converge. This study determined the importance of reviews, ratings, scarcity, and popularity of websites and their impact on main effects and interactions on four outcome variables: attention, information, interest, and likelihood of booking.
Omar Millán Delgado, Dan-Cristian Dabija   +1 more
wiley   +1 more source

Customers’ perceived eWOM, eWOM involvement, and purchase intention in social media marketing: an extension of information adaptation model

Cogent Business & Management
This study explores how rapport and eWOM involvement influence purchase intention using the Information Adoption Model (IAM). A quantitative survey (N = 434) analyzed via PLS-SEM reveals that homophily, customer expertise, and rapport positively impact ...
Tusher Ghosh, Shamima Easmin Shanta, Md. Abdul Alim   +2 more
doaj   +1 more source

‘Recommend to a Friend’ Metric: A Non‐Financial Measure of Firm Performance and Employee Satisfaction

Accounting &Finance, Volume 65, Issue 4, Page 4039-4061, December 2025.
ABSTRACT This study explores two research questions. Firstly, we examine whether the “recommend‐to‐a‐friend” (RTF) indicator signals firm performance. Analysis of data from Glassdoor.com indicates a positive association between higher RTF values and firm‐level performance metrics, suggesting RTF as a non‐financial performance signal.
Salman Yousaf, Jong Min Kim, Soonchul Hyun   +2 more
wiley   +1 more source

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Journal of Theoretical and Applied Electronic Commerce Research
Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process.
Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, María Fuentes-Blasco   +3 more
doaj   +1 more source

To Tell or Not to Tell? On the Under Communicating of Sustainability in Digital Environments

Business Strategy and the Environment, Volume 34, Issue 7, Page 8118-8133, November 2025.
ABSTRACT The paper investigates sustainability communication using digital tools—such as social media, websites, emails, and newsletters—and delves into the drivers that determine the undercommunication of sustainability (i.e., the green blushing phenomenon) in digital environments.
Simone Guercini, Giulia Monteverde, Andrea Runfola, Matilde Milanesi   +3 more
wiley   +1 more source

Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products [PDF]

Management Science Letters, 2014
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eWOM) on purchasing intention. The study also considers the effects of quality of eWOM, quantity of eWOM as well as reviewers’ expertise on purchasing ...
Shabnam Khosravani Zangeneh, Mehran Rezvani , Reza Mohammadkazemi   +2 more
doaj   +1 more source

Managing eWOM for hotel performance

Journal of Global Scholars of Marketing Science, 2021
Electronic word-of-mouth (eWOM) is an important marketing tool for achieving positive customer-related outcomes and firm performance. However, eWOM management is not well understood. This study explores how eWOM management can be utilized to optimize firm performance.
Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam, Edwina Luck   +5 more
openaire   +2 more sources

When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth

Psychology &Marketing, Volume 42, Issue 11, Page 2939-2960, November 2025.
ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley   +1 more source

Does Gender Moderate the Relationship among Festival Attendees’ Motivation, Perceived Value, Visitor Satisfaction, and Electronic Word-of-Mouth?

Information, 2020
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is ...
Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi, Hyun-Woo Joung   +2 more
doaj   +1 more source

Generation Z's Michelin Choices: Survey and Big Data Insights Into Thailand's Michelin‐Starred Restaurants

International Journal of Tourism Research, Volume 27, Issue 5, September/October 2025.
ABSTRACT This study explored factors influencing customer satisfaction and visiting intention at Michelin‐starred restaurants in Thailand, key attractions for visitors. Using 11,887 Google Maps reviews, frequency and co‐occurrence analyses via KH Coder identified four clusters: Food Quality, Service and Ambiance, Value for Money, and Time Risk. EFA and
Seieun Kim, Aura Lydia Riswanto, Sonam Sherpa, Hak‐Seon Kim   +3 more
wiley   +1 more source