Results 41 to 50 of about 1,161 (160)
ABSTRACT While existing research on happiness in tourism has primarily focused on short‐term, traditional contexts (e.g., leisure and recreation), little is known about the sources of happiness in long‐term, extended tourism contexts. Grounded in a phenomenological approach, this study explores the sources of happiness throughout a study‐abroad ...
Mohsin Abdur Rehman +2 more
wiley +1 more source
The aims of this study are to identify the relationship between concepts in eWOM, travel intention, and forwarding eWOM. In particular, we explore and test the new relationship between visual cues of eWOM and the useful information of eWOM.
Tam Dinh Ngo +2 more
doaj +1 more source
ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY [PDF]
Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007).
HARUN GUMUS, VEDAT BAL
doaj
Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications
ABSTRACT This conceptual paper examines how electronic word‐of‐mouth (eWOM) has evolved beyond traditional text‐based reviews posted on online communities and e‐commerce platforms to encompass diverse formats, sources, channels, and audiences in today's digital landscape.
Raffaele Filieri +2 more
wiley +1 more source
AI‐Mediated Communication in E‐Commerce: Implications for Customer Trust
ABSTRACT Generative artificial intelligence (AI) technologies offer new potential for marketing and customer operations, such as automation and personalization of customer service. However, more must be understood about how AI‐mediated communication (AI‐MC) affects customer trust.
Christine Hennighausen +2 more
wiley +1 more source
eWOM, revisit intention, destination trust and gender [PDF]
Abstract This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences ...
Abubakar, Abubakar Mohammed +3 more
openaire +2 more sources
ABSTRACT The quality of fine‐dining restaurant food is complex and presents information issues in customers' quality evaluation, configuring this good as a luxury and cultural good. We investigate the role of experts in influencing customers' evaluation and other stakeholders' characteristics in such a sector by analyzing a dataset of top Italian chefs
Francesco Angelini +2 more
wiley +1 more source
A Bibliometric Review of Digitalization in Tourism Supply Chains in the Context of Industry 4.0
ABSTRACT The tourism industry has experienced significant turbulence over the past two decades, characterized by dramatic advancements and formidable challenges. One notable development has been the application of Industry 4.0 technologies to various areas of the tourism supply chain. This review employs the bibliometric method to identify the research
Nghia Thi Minh Luu +4 more
wiley +1 more source
The role of AI face-swapping technology anxiety in negative eWOM contagion: SEM and fsQCA findings
Negative electronic word of mouth (eWOM) is a critical barrier to the diffusion of new technologies. Understanding the mechanisms underlying negative eWOM contagion can assist new technology providers in mitigating the effects of such contagion.
Xing-Zheng Xie, Qiu-Ting Duan
doaj +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI ULANG PADA TOKOPEDIA
Peran brand image dalam memediasi pengaruh EWOM terhadap niat beli ulang pada Tokopedia menjadi tujuan yang dilakukan pada penelitian ini. Sampel penelitian terdiri dari 135 orang konsumen Tokopedia di Kota Denpasar dengan metode nonprobability sampling.
Muduartha Bella Fransisca +1 more
doaj +1 more source

