Results 51 to 60 of about 1,161 (160)

A Comparison Study on Indonesia and South Korea Market in Purchasing Intention of Online Travel Agent

International Journal of Tourism Research, Volume 27, Issue 4, July/August 2025.
ABSTRACT The use of Online Travel Agencies for flight and hotel booking is becoming more widely used and will be frequently utilized in the near future. However, at the current moment, the study of purchasing intention of OTAs is not widely investigated with various variables.
Angellie Williady, Seieun Kim, Hak‐Seon Kim   +2 more
wiley   +1 more source

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement

Psychology &Marketing, Volume 42, Issue 7, Page 1827-1847, July 2025.
ABSTRACT Brands are increasingly investing in fostering consumer engagement with their social media pages to strengthen consumer–brand relationships, ultimately aiming to generate positive electronic word‐of‐mouth (eWOM). Brands' social media marketing budgets could be used more effectively if they were to tailor their engagement strategies to their ...
Ovidiu‐Ioan Moisescu, Oana‐Adriana Gică, Flavia‐Andreea Herle, Ioana Dan, Marko Sarstedt   +4 more
wiley   +1 more source

OPINION LEADERSHIP MEMODERASI eWOM INTENTION (STUDI PADA BOMBARU BAR DAN RESTO BENGKULU, INDONESIA)

MIX: Jurnal Ilmiah Manajemen, 2020
. The purpose of this study was to examine the influence of Self-Relevant Value, Quality Value and Perceived Informational Utility on Electronic Word-Of-Mouth Intention moderated by Opinion Leadership in Bombaru Bars and Restaurant Bengkulu, Indonesia ...
Ryan Vernando Putra, Muhartini Salim, Sularsih Anggarawati   +2 more
doaj  

Deceptive Minds in Digital Spaces: The Influence of the Dark Triad on Posting Fake Online Reviews

Psychology &Marketing, Volume 42, Issue 7, Page 1932-1945, July 2025.
ABSTRACT In the digital age, online reviews play a critical role in consumer decision‐making. Despite growing interest in fake online reviews, the personality antecedents of posting such reviews remain largely unexplored. This study addresses this gap by investigating the influence of Dark Triad personality traits on the behavior of posting fake ...
Matteo Borghi, Phatcharasiri Ratcharak
wiley   +1 more source

Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships?

Journal of Theoretical and Applied Electronic Commerce Research
Social networks have emerged as a powerful tool for communication and marketing, enabling two-way user participation and fostering a conducive environment for electronic word of mouth (eWOM). This study examines how social influence, eWOM engagement, and
Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer-Contri, Irene Gil-Saura   +3 more
doaj   +1 more source

Echoes of Dissatisfaction: The Dual Impact of Student EWOM on University Image and Brand Congruence

Higher Education Quarterly, Volume 79, Issue 3, July 2025.
ABSTRACT This study explores the influence of student‐generated electronic word‐of‐mouth (eWOM) on university image within the context of an increasingly competitive higher education landscape. Drawing on social identity and congruence theories, we examine how both satisfied and dissatisfied students' positive and negative eWOM influences the higher ...
Julia Eschenbacher, Christine Falkenreck, Ralf Wagner   +2 more
wiley   +1 more source

Setting the Sustainability Agenda: The Impact of Luxury Brands' SDG‐Related Tweets on Consumer Engagement

International Journal of Consumer Studies, Volume 49, Issue 4, July 2025.
ABSTRACT This study examines luxury market brands' communications related to the sustainable development goals (SDGs) on the social media platform “X,” and their impact on online consumer engagement. Our longitudinal study analyses 57,000 social media posts by 19 luxury brands (7‐year period), revealing that social and environmental sustainability ...
Rodrigo Perez‐Vega, Irene Garnelo‐Gomez, Katherine Baxter, Wendy Histon, Ilaria Mazzoli, Miguel A. Sanchez‐Razo   +5 more
wiley   +1 more source

eWOM Arama Motivasyonları ile Online Kurumsal İtibar Algısı Arasındaki İlişkiyi Tespit Etmeye Yönelik Bir Araştırma

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2019
The increasing use of the internet in the globalizing world has differentiated the information search motivations. Thanks to the internet-based communication, consumers share their impressions of branding and shopping experiences with third parties ...
Murat KOÇYİĞİT, Murat ÇAKIRKAYA
doaj   +1 more source

The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income

İzmir İktisat Dergisi
eWOM, a potent communication tool in today's digital age, is extensively utilized by consumers to evaluate products and services, share their experiences, and offer recommendations.
Mehmet Gökerik
doaj   +1 more source

Electronic Word-of-Mouth (eWOM)

, 2021
The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication.
openaire   +1 more source