Results 61 to 70 of about 1,161 (160)

The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products

Indonesian Interdisciplinary Journal of Sharia Economics
This research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products.
Anisa Fanestya Nofalia, Albari Albari
doaj   +1 more source

Cross-cultural electronic word-of-mouth: a systematic literature review [PDF]

Spanish Journal of Marketing-ESIC
Purpose – Global adoption of the internet and mobile usage results in a huge variation in the cultural backgrounds of consumers who generate and consume electronic word-of-mouth (eWOM). Unsurprisingly, a research trend on cross-cultural eWOM has emerged.
Poompak Kusawat, Surat Teerakapibal
doaj   +1 more source

The influence of homophily and social identity on eWOM in streaming consumption behaviour [PDF]

Spanish Journal of Marketing-ESIC
Purpose – The purpose of this paper is to identify the influence of homophily and social identity in eWOM adoption and influence on music consumption in streaming platforms.
Iker Oquiñena, Joaquín Sánchez, Abel Monfort   +2 more
doaj   +1 more source

Credibility of EWOM and Consumer Satisfaction on Food/Health Supplement Products during the COVID-19 Pandemic

International Journal of Business, Economics, and Social Development
During the pandemic, many information about the function of various food and health supplement products for prevention/recovery from Covid-19 infection circulated through EWOM (electronic word of mouth), which was believed by consumers, even though not ...
Rayini Dahesihsari, Novita Novita, Immanuel Yosua   +2 more
doaj   +1 more source

eWOM på Facebook

, 2017
Når vi skrev denne oppgaven om eWOM og kunders påvirkningskraft, ønsket vi å undersøke om informasjonssøking, personlig innflytelse og negativ omtale hadde en påvirkning på kjøpsintensjonen til en forbruker. Vi ville spesielt teste ut om negative omtaler har en sterk påvirkningskraft, når kunden gjennomfører et kjøp.
Braathen, Helene Ueland, Simonsen, Marte
openaire   +1 more source

Online Evaluation Information Cascade and Its Impact on Consumer Decision Making: Analyzing Movie Reviews Using Sentiment Corpus

IEEE Access
User-generated content on self-media platforms significantly influences the market. In the era of Web 2.0, consumers make purchasing decisions based on electronic word-of-mouth (eWOM) from these platforms. This research illustrates how sentiment value of
Hong Tuo
doaj   +1 more source

Reviving from the Pandemic: Harnessing the Power of Social Media Reviews in the Sustainable Tourism Management of Group Package Tours

Tourism and Hospitality
During the COVID-19 pandemic, the tourism sector encountered multiple challenges. Numerous governments chose to lock down their cities and countries. Despite this, many companies found their online businesses making the greatest leaps in their portfolios,
Wai Ki Liang, Sven Dahms, David Reay Corkindale, Joe Liddiatt   +3 more
doaj   +1 more source

WOM vs eWOM : En komparativ studie av WOM vs EWOM

, 2017
In this paper the perceived credibility of word of mouth (WOM) is compared with the perceived credibility of electronic word of mouth (eWOM) from a receiver's perspective. WOM can be described as verbal communication in trademarks, products and services where the transmitter does not have a profit motive.
Bäcklund, Jonas, Eskilsson, Joel
openaire   +1 more source

The Effect of eWOM on Movie Sales Considering Competition and Culture

Asia Marketing Journal
This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries.
Jungwon Lee, Cheol Park
doaj   +1 more source

Pengaruh Electronic Word of Mouth (eWOM) terhadap Brand Attitude dan Purchase Intention pada Produk Scarlett Whitening

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Social media has transformed the way conventional marketing operates and introduced a new form of digital marketing, known as Electronic Word of Mouth (eWOM). eWOM plays an important role in consumer purchasing decisions.
Septi Rustianingsih, Anton Agus Setyawan
doaj   +1 more source