Results 71 to 80 of about 1,161 (160)

Hotel Management Behavior Model in eWOM Management

PASOS. Revista de Turismo y Patrimonio Cultural
Electronic Word-of-Mouth (eWOM) is vital in various industries, particularly in the hospitality sector, where its effects on sales, prices, reputation and other business variables are evident. Understanding how eWOM is accepted and incorporated within organisations is essential for their development.
Manuel Gilabert, Maria del Carmen Berné Manero   +1 more
openaire   +4 more sources

The Impact of Social Networks and Privacy on Electronic Word-of-Mouth in Facebook: Exploring Gender Differences

International Journal of Communication, 2020
Using a privacy calculus perspective, this study examines how Facebook users’ social networks, privacy concerns, understanding of privacy policies, and privacy protection behaviors influence electronic word-of-mouth (eWOM).
Namsu Park, Yoojung Kim
doaj   +2 more sources

Words of Mouth on Destination Images and Intentions to Revisit [PDF]

Marketing i Menedžment Innovacij
The role of electronic word-of-mouth (EWOM) in enhancing the image of tourism destinations and influencing tourists’ revisit intentions has been widely examined in the tourism literature.
doaj   +1 more source

Pembentukan Kultur Konsumtif melalui eWOM Kuliner di Instagram

Komunikator, 2017
Communication eWOM as culinary promotion media has grown rapidly in Instagram, with Food Instagrammer followers who actively become opinion seeker and the shaper of the phenomenon itself. In addition to being the most up-to-date eWOM culinary promotional
Lailia Hifziati
doaj  

Online reviews, customer Q&As, and product sales: A PVAR approach. [PDF]

PLoS One, 2023
Feng M, Feng Y, Li Y.
europepmc   +1 more source

Pengaruh Ewom Terhadap Purchase Intention

Jurnal Manajemen Pemasaran dan Perilaku Konsumen
This study aims to determine how Electric Word of Mouth influences Purchase intention for Kahf products on the TikTok application among Generation Z in Malang City. This type of research is explanatory research, which explains or proves the relationship between independent and dependent variables.
Muhammad Fathurrahman Bangun, Taufiq Ismail   +1 more
openaire   +1 more source

Investigating the dynamic mechanism of user willingness to actively publish travel-related Electronic Word-of-Mouth (eWOM) on tourism platforms. [PDF]

PLoS One, 2023
Li S, Liu F.
europepmc   +1 more source

From Digital Social to Box Office Revenue: Analysis of the Impact and Trends of Electronic Word‑of‑Mouth

Галактика медиа: журнал медиа исследований
In the digital era, Electronic Word-of-Mouth (eWOM) — the online sharing of opinions and information about movies — has become a crucial factor influencing box office performance.
Weihua Qiao
doaj   +1 more source

Effects of service attributes and competition on electronic word of mouth: an elaboration likelihood perspective. [PDF]

Inf Technol Manag, 2023
Hao J, Hao X, Tian Z, Wang Y, Zheng D.
europepmc   +1 more source

The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Cogent Business & Management
This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to
Xuan Hung Nguyen, Thi Tinh Nguyen, Thi Hoai Anh Dang, Thanh Dat Ngo, Thi Men Nguyen, Thi Kim Anh Vu   +5 more
doaj   +1 more source