Results 81 to 90 of about 1,161 (160)

I want to go there too! Tourism destination envy in social media marketing. [PDF]

Heliyon, 2023
Zheng YH, Xu T, Shi G, Jiang L.
europepmc   +1 more source

#Putkids1st: Health Professionals Using Social Media for Public Policy Advocacy-From Collective Action to Connective Action. [PDF]

Children (Basel), 2023
Wood C, Rosati P, Lynn T.
europepmc   +1 more source

Ewom y redes sociales

, 2016
En la última década hemos observado como el concepto conocido tradicionalmente como wom ha ido evolucionando generando un nuevo concepto, el ewom o boca oído electrónico, dado los avances tecnológicos surgidos y la aparición de nuevos medios de comunicación, como son las redes sociales o las páginas web entre otros.
Valverde Zuazo, Javier, Polo Redondo, Yolanda   +1 more
openaire   +1 more source

Unveiling digital transformation: Investigating technology adoption in Vietnam's food delivery industry for enhanced customer experience. [PDF]

Heliyon, 2023
Hoang H, Le Tan T.
europepmc   +1 more source

Roles of Brand Benefits and Relationship Commitment in Consumers' Social Media Behavior around Sustainable Fashion. [PDF]

Behav Sci (Basel), 2023
Choi TR, Ahn J.
europepmc   +1 more source

The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people's livelihood well-being. [PDF]

Front Psychol, 2022
Li X, Wu Y, Jiang Y.
europepmc   +1 more source

Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection. [PDF]

Behav Sci (Basel), 2022
Moisescu OI, Gică OA, Herle FA.
europepmc   +1 more source

How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory. [PDF]

PLoS One
Bui CT, Ngo TTA, Chau HKL, Tran NPN.
europepmc   +1 more source

Impact of COVID-19 anxiety on functional foods consuming intention: role of electronic word of mouth. [PDF]

Heliyon, 2022
Nguyen TT, Phan HTT.
europepmc   +1 more source

The effects of eWOM Characteristics on Credibility, eWOM Acceptance and Purchase Intentions

The Journal of the Korea Contents Association, 2016
Sang-Hyun Lee, Yong-Gil Jeong
openaire   +2 more sources