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Consumer Trust, Value, and Loyalty in Relational Exchanges
, 2002Deepak Sirdeshmukh +2 more
semanticscholar +1 more source
Exchange and Exchange Relationships
2004Human being is living within a cognitive space that makes perception and interpretation of a certain reality possible (Schmid 2000). This enables them to realize a manifold of what could be comparing to what is and forces the rise of demands and wants through an evaluation of the difference.
Algesheimer, René +2 more
openaire +2 more sources