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The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias

Journal of Marketing Communications, 2019
This study applies expectancy violation theory and confirmation bias to the corporate social responsibility (CSR) context to explore how consumers respond to a corporation’s CSR activities. A 2 (CSR expectancy: higher vs.
Sun-Young Park, Moonhee Cho, Soojin Kim
semanticscholar   +2 more sources

When a Robot Violates Expectations: The Influence of Reward Valence and Expectancy Violation on People's Evaluation of a Social Robot

Companion of the 2020 ACM/IEEE International Conference on Human-Robot Interaction, 2020
In an experimental lab study with a 2x2 between-subjects-design (N = 162), the aim was to examine how a negative expectancy violation caused by a social robot and its reward valence, which represents how desirable it is to interact with this robot ...
Aike C. Horstmann, N. Krämer
semanticscholar   +2 more sources

Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach

Journal of Product & Brand Management, 2021
Purpose This study aims to explore the role of consumers’ expectation violation in brands’ negative eWOM management on social media. The effects of brand feedback strategies (i.e. compensation and causal attribution) and brand type (i.e. full-service vs
Jing Yang, J. Mundel
semanticscholar   +1 more source

Are You Getting Likes as Anticipated? Untangling the Relationship between Received Likes, Social Support from Friends, and Mental Health via Expectancy Violation Theory

Journal of Broadcasting & Electronic Media, 2022
There is a pressing need to understand whether using social media might be linked to mental health and if yes, how. The findings of this study (N = 475) show that individuals who received more Likes on social media posts reported more friend support ...
Jack Lipei Tang
semanticscholar   +1 more source

Expectancy violation in a Facebook group: What is your response?

Information Technology and People, 2021
PurposeFacebook groups provide a forum for members to post content and engage with others through comments. Sometimes members behave poorly and violate the expectations of group members.
S. Tomasi, Chaodong Han, James Otto
semanticscholar   +1 more source

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