Results 111 to 120 of about 162,356 (290)

User experience design in the context of experiential marketing

Entrepreneurship and Sustainability Issues
User experience is important to every successful company. In experiential marketing, the goal is to create a positive user experience, encouraging them to become loyal, share experiences, and become a brand ambassador. The article aims to investigate the
Gintarė Gulevičiūtė, Margarita Išoraitė   +1 more
doaj   +1 more source

Pengaruh Experiential Marketing Dan Brand Trust Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan Hotel Aryaduta Di Pekanbaru [PDF]

, 2017
This research aimed to analysze Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty. This research was conducted at the customer Aryaduta Hotel Pekanbaru. Where these customers should have more than one time stay at Hotel
Jushermi, J. (Jushermi), Putra, B. S. (Boby), Rahayu, D. D. (Deny)   +2 more
core  

Record Performance in Vertically Stacked, Solution‐Processed ZTO Schottky Diodes

Advanced Materials Technologies, EarlyView.
Schottky diodes based on solution processed sustainable zinc—tin–oxide thin films present an eco‐friendly and versatile alternative to conventional CMOS based technologies. Beyond state‐of‐the‐art performance for vertically stacked solution‐based oxide diodes was achieved, including rectification ratios exceeding nine orders of magnitude, and intrinsic
Carlos Silva, Asal Kiazadeh, Raquel Azevedo Martins, António Dias, Jorge Martins, Luís Mendes, João Vaz, Rodrigo Martins, Elvira Fortunato, Emanuel Carlos, Jonas Deuermeier   +10 more
wiley   +1 more source

The techno-experiential turn in tourism marketing: A 30-year scientometric review (1990–2023) [PDF]

AIP Advances
This study presents a 30-year scientometric review (1990–2023) examining how digital technologies, including virtual reality/augmented reality, artificial intelligence, smart tourism, and the metaverse, have progressively converged with experience ...
Shiwei Wang, Shiqi Wan, Mani Amiri
doaj   +1 more source

Pengaruh Experiential Marketing terhadap Customer Loyalty melalui Customer Satisfaction sebagai Variabel Intervening pada Dunkin' Donuts Indonesia [PDF]

, 2018
Penelitian ini dilatar belakangi oleh hasil observasi yang menunjukan loyalitas pelanggan Dunkin' Donuts Indonesia mulai menurun. Saat ini Dunkin' Donuts menerapkan konsep new image untuk meningkatkan kepuasan dan loyalitas pelanggan, salah satunya ...
Arif, F. (Farizal), Saputri, M. E. (Marheni)   +1 more
core  

A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics

Advanced Robotics Research, EarlyView.
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett, Maxwell Hammond, Niloufar Seyfi, Amirreza Fahim Golestaneh, Venanzio Cichella, Caterina Lamuta   +5 more
wiley   +1 more source

Analisis Experiential Marketing Terhadap Kepuasan Konsumen Vip Club Di Sheraton Hotel Surabaya [PDF]

, 2016
Pertumbuhan ekonomi dunia khususnya di industri perhotelan terus meningkat. Menyikapi hal ini, pebisnis harus mengembangkan suatu teknik pemasaran yang unik untuk memenangkan persaingan yang ada.
Christiany, P. (Priscilla), Megawati, A. (Amelia)   +1 more
core  

Pengaruh Atmosphere, Keragaman Produk dan Experiential Marketing Terhadap Loyalitas Konsumen Pada Cafe Combi di Kota Pontianak

, 2021
Sumiyati Sumiyati, Rizqi Nugroho
openalex   +2 more sources

Design and Modeling of a High‐Displacement, Skin‐Integrated Flexible Electromagnetic Actuator for Haptic Interfaces in Virtual Reality

Advanced Robotics Research, EarlyView.
A flexible, skin‐integrated electromagnetic actuator is developed for wearable virtual/augmented reality (VR/AR) haptic systems. A tunable design model enables control over displacement and resonance frequency. The system is validated through a custom VR application with a 6 × 4 actuator array, demonstrating real‐time, spatially targeted tactile ...
Naji Tarabay, Alexandra Zhang Jiang, Ziteng Liu, Rachel Villamor, Derek Cha, Ananya Renuka Balakrishna, Tianshu Liu, Priyanshu Agarwal, Rainer Dömer, Camilo Velez   +9 more
wiley   +1 more source

Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART

Frontiers in Communication
BackgroundBrand loyalty is crucial for brand marketing effectiveness. Typically, companies may struggle with user feedback and advertising impact, making it challenging to establish consumer habits and receive positive feedback.
Jinyu Zhang, Yuyun Zou, Song Wang, Yong Xiang, Yong Xiang   +4 more
doaj   +1 more source