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Export market‐oriented behavior and export performance
International Marketing Review, 2003This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export performance.
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Impact of export market orientation on export performance
Baltic Journal of Management, 2014Purpose– The purpose of this paper is to explore the mediating role of export market orientation (EMO) in the relationship between inter-organizational relationships and export performance, and the moderating role of degree of internationalization in the relationship between EMO and export performance.Design/methodology/approach– The authors sent ...
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Market Orientation and Export Performance
Academy of Management Proceedings, 2012Market orientation has been shown to provide a valuable resource-based advantage in domestic markets, yet it is less clear how firms can benefit from this capability as they expand abroad.
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Exports: Orientation towards emerging markets [PDF]
DIW Economic Bulletin, 2011 Nearly 60 percent of globally traded industrial goods are R&D-intensive. Two fifths are goods with very high research intensity (cutting-edge technology), while the remaining three fifths are goods with high research intensity (high-level technology).1 Up until the 1990s, the USA was the global market leader.
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PurposeThe objective of this research is to analyse the joint impact of export proactivity and coordination capacity as mediators on the relationship between export market orientation (EMO) and export performance and the relational norms and export continuity as EMO's antecedents.Design/methodology/approachThe study uses structural equation modelling ...
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