Results 261 to 270 of about 172,452 (309)
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Market orientation among small Korean exporters
International Business Review, 2000Abstract Day's conceptual framework linking market orientation with business performance is adapted for the export market, and is empirically tested using a sample of 341 small Korean exporters. The modified measures of market orientation have reasonably high degree of reliability.
Yung-Chul Kwon, Michael Y Hu
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International Journal of Business and Emerging Markets, 2012
The subject of Export Market Orientation (EMO) and its link to export performance has gained significant interest among international marketing academia lately. The findings of this study suggest that the EMO concept can be applied in the SME context – an issue that was neglected in earlier research efforts.
Miočević, Dario +1 more
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The subject of Export Market Orientation (EMO) and its link to export performance has gained significant interest among international marketing academia lately. The findings of this study suggest that the EMO concept can be applied in the SME context – an issue that was neglected in earlier research efforts.
Miočević, Dario +1 more
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European Business Review, 2016
Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with
Kayabasi A., Mtetwa T.
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Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with
Kayabasi A., Mtetwa T.
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Journal of International Marketing, 2009
In general, findings in the market orientation research stream indicate that market orientation has a positive linear relationship with business success, and managers have been urged to be more market oriented, regardless of the firm's current market orientation level.
Cadogan, John W. +2 more
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In general, findings in the market orientation research stream indicate that market orientation has a positive linear relationship with business success, and managers have been urged to be more market oriented, regardless of the firm's current market orientation level.
Cadogan, John W. +2 more
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Export Marketing Orientation in Small Firms
American Journal of Small Business, 1978The purpose of this article is to test empirically the hypothesis that managers of small firms are less export-oriented than those of larger firms. Testing was done by using data gathered by the author through personal interviews and a structured questionnaire from a sample of Canadian manufacturing firms which comprised exporters and non-exporters of
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Delivering Value: Market Orientation and Distributor Selection in Export Markets
2007The concept of market orientation has attracted attention from both academics and managers and it has been widely used in the marketing discipline to explain marketing phenomena in business and consumer markets (Deshpande, Farley, & Webster, 1993; Jaworski & Kohli, 1993; Kohli & Jaworski, 1990; Steinman, Deshpande, & Farley, 2000).
Q, A. B., Lockshin, L., Quester, P.
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Export Market Research Orientations of Turkish Firms
European Journal of Marketing, 1985Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in assessment of export markets; and levels of involvement in ...
Muzaffer Bodur, S. Tamer Cavusgil
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2019
In an export marketing environment that has become more complicated, dynamic, and multidimensional, achieving success can be quite challenging. In the literature, export marketing orientation (EMO) has been consistently considered as one of the key predictors for export success (e.g., Murray et al. 2011; Wheeler et al. 2008).
Gaye Acikdilli +3 more
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In an export marketing environment that has become more complicated, dynamic, and multidimensional, achieving success can be quite challenging. In the literature, export marketing orientation (EMO) has been consistently considered as one of the key predictors for export success (e.g., Murray et al. 2011; Wheeler et al. 2008).
Gaye Acikdilli +3 more
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EXPORT MARKET ORIENTATION, INTERFIRM COMMUNICATION, INTERFIRM COOPERATION AND EXPORT PERFORMANCE [PDF]
International Journal of Management and Marketing Research, 2014 The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a conceptual model is developed and relationships between the key ...
Olimpia C. Racela, Amonrat Thoumrungroje
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2015
This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation ...
Osman Mohamad +3 more
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This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation ...
Osman Mohamad +3 more
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