Results 241 to 250 of about 175,539 (259)

The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

International Journal of Research in Marketing, 1996
Paul Bottomley, John R Doyle
exaly  

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Journal of Retailing and Consumer Services, 2017
Colin Jevons, Mauricio Palmeira, Nicolas Pontes   +2 more
exaly  

$$\varvec{\sigma }$$ σ -PBW Extensions of Skew Armendariz Rings

Advances in Applied Clifford Algebras, 2017
Armando Reyes, Hector Suarez, Reyes Armando   +2 more
exaly  

Derivations of Skew PBW-Extensions

Communications in Mathematics and Statistics, 2015
Viacheslav Artamonov, Artamonov V A
exaly  

Factors Influencing Successful Brand Extensions

Journal of Marketing Management, 2003
Leif E Hem, Leslie De Chernatony, Nina M Iversen   +2 more
exaly  

The critical role of congruency in prototypical brand extensions

Journal of Strategic Marketing, 2006
Mark Cleveland, Michel Laroche
exaly  

Consumer evaluations of extensions and their effects on the core brand

European Journal of Marketing, 2002
Adamantios Diamantopoulos, Gareth Smith   +1 more
exaly  

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Journal of Marketing Research, 2010
Alexander Chernev
exaly  

Consumer innovativeness and consumer acceptance of brand extensions

Journal of Product and Brand Management, 2008
exaly  

Consumer responses to brand extensions: a comprehensive model

European Journal of Marketing, 2010
JOSÉ MIGUEL Pina, Eva Martinez
exaly