Results 101 to 110 of about 1,151,346 (280)
The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]
, 2017 In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim +2 more
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci +2 more
wiley +1 more source
Technology Adoption in Higher Education: Overcoming Anxiety Through Faculty Bootcamp
Online Learning, 2012 The reluctance to design and teach online courses in higher education is often attributed to technology anxiety in faculty. This article documents a faculty development model that has successfully helped faculty overcome this obstacle.
Terri Johnson +4 more
doaj +1 more source
The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi +3 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
Breaking Down Online and Digital Reporting Practices: A Research Map From Websites to Social Media
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This paper adopts a mixed research methodology, integrating bibliometric and systematic literature review (SLR) tools, to systematise the academic contributions and the different bodies of knowledge generated over the last decades on online and digital reporting practices, ranging from websites to social media.
Giuseppe Nicolò +3 more
wiley +1 more source
El presente artículo busca analizar las aplicaciones de Facebook que pueden ser empleadas para la enseñanza del lenguaje en estudiantes de educación básica en la Institución Educativa Técnica Industrial Villa María de Soledad, Departamento del Atlántico, Colombia.
Ramos Díaz, Cristina +1 more
openaire +3 more sources
A Secure Link State Routing Protocol for NDN
IEEE Access, 2018 The Named-data Link State Routing protocol (NLSR) is a protocol for intra-domain routing in Named Data Networking (NDN). It is an application level protocol similar to many IP routing protocols, but NLSR uses NDN's interest/data packets to disseminate ...
Lan Wang +5 more
doaj +1 more source
Health Data and Privacy in the Digital Era [PDF]
, 2018 In 2010, the social networking site Facebook launched a platform allowing private companies to request users’ permission to access personal data. Few users were aware of the platform, which was integrated into Facebook’s terms of service.
Gostin, Lawrence O. +2 more
core +1 more source
The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto +3 more
wiley +1 more source