Results 141 to 150 of about 134,733 (273)

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda   +2 more
wiley   +1 more source

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley   +1 more source

Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico   +2 more
wiley   +1 more source

“It's just us”: Families' experiences with temporary tube feeding

open access: yesNutrition in Clinical Practice, EarlyView.
Abstract Background Children with temporary feeding tubes are discharged home with increasing frequency, yet little is known about how families adapt and manage in their home environment. Whereas the physical side effects of temporary feeding tubes are well documented, the psychosocial impact on families remains underresearched. Understanding families'
Claire Reilly   +4 more
wiley   +1 more source

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