Results 261 to 270 of about 770,808 (338)

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Optimizing the Color Shapes Task for Ambulatory Assessment and Drift Diffusion Modeling: A Factorial Experiment (Preprint)

open access: gold
Sharon Kim   +7 more
openalex   +1 more source

Psychometric Properties of the Brazilian Version of the Eating Attitudes Test in University Students. [PDF]

open access: yesRev Bras Enferm
Coelho MMF   +7 more
europepmc   +1 more source

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann   +4 more
wiley   +1 more source

Consumers' Understanding of Energy Labels: Perception of Eco‐Design With Scale Range and Color‐Coding

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Energy labels help consumers understand the environmental impact of products. This drives consumer behavior. Knowing how label features are perceived can thus have important implications for design, policy, and management. Energy labels contain different design features that convey information about the range of available energy classes.
Emil Skog, Patrik Sörqvist
wiley   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank   +4 more
wiley   +1 more source

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