Results 131 to 140 of about 500,786 (279)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Factorial Design-Driven Optimization of Zein-Chitosan Nanoparticles for Oral Delivery of Silibinin. [PDF]

ACS Omega
Dos Santos RS, Padilha Lorenzett AK, de Matos GCG, de Souza Bonfim-Mendonça P, de Lima VA, Mainardes RM.   +5 more
europepmc   +1 more source

The Effect of Lactic Acid in Association With Steam in Reducing Microorganisms in Soft Wheat

Cereal Chemistry, EarlyView.
ABSTRACT Background and Objectives Within the food industry, steam is an effective method of microbial reduction for a variety of products. Previous studies have shown that tempering soft wheat with organic acids, as well as steam application, can potentially reduce wheat's microbial load with minor changes in the functional properties of the flour ...
Shpresa Musa, Jayne Stratton, Devin Rose, Andréia Bianchini   +3 more
wiley   +1 more source

Genome Insight and factorial design to elucidate the regulation of the tryptophan-mediated IAA biosynthetic pathway in an endophyte. [PDF]

Sci Rep
Khan S, Mathur A.
europepmc   +1 more source

Soil Sulfur and Nitrogen Affect Wheat Flour Mixing Characteristics and Protein Features in Flour and Dough

Cereal Chemistry, EarlyView.
ABSTRACT Background and Objectives Sulfur and nitrogen affect wheat yield and the protein content and quality. Hard red spring wheat (Albany cultivar) grown under six different soil nitrate application levels (0, 60, 120, 180, 240, and 300 lbs/acre) and two sulfur levels (0 or 20 lbs/acre) was used.
E. T. Quayson, G. A. Annor, D. Kaiser, P.‐N. T. Johnson   +3 more
wiley   +1 more source

Assessing the Impact of a Training Intervention on Venous Compression Bandaging Application: A Factorial Design Randomised Trial. [PDF]

Int Wound J
Danjou A, Bouisse M, Dumas G, Richaud C, Marchais-Fiot E, Blaise S.   +5 more
europepmc   +1 more source

Expedient Discovery of a Metallaphotoredox Cyanomethylation for Synthesizing α‐Aryl Nitriles

Chemistry – A European Journal, EarlyView.
A metallaphotoredox cyanomethylation reaction has been developed for the synthesis of valuable α‐aryl nitrile intermediates. The methodology was successfully applied to diverse medicinally‐relevant substrates, providing an expedient route to anti‐cancer Senexin compounds, while also removing the need for toxic cyanide reagents. The mechanism was probed
Gemma C. Cook, Blandine McKay, Craig Jamieson, Lee J. Edwards, Charlotte Harriman, Zackary S. Read, Simon T. Bate   +6 more
wiley   +1 more source

Waste activated sludge high‐rate treatment of septage: Biodegradability studies and contact phase trials towards a cleaner environment

The Canadian Journal of Chemical Engineering, EarlyView.
Abstract The waste activated sludge high‐rate (WASHR) process, developed in our previous study, is used for septic wastewater treatment. This high‐rate contact stabilization pre‐treatment uses typical waste streams found in wastewater treatment plants to reduce a portion of the loadings on the main treatment trains.
Arman Shirali, Melody Blythe Johnson, Mehrab Mehrvar   +2 more
wiley   +1 more source

Synergistic enzyme action boosts phenolic compounds in flaxseed during germination using a two-level factorial design. [PDF]

Sci Rep
Barakat AZ, Abdel-Aty AM, Salah HA, Bassuiny RI, Mohamed SA.   +4 more
europepmc   +1 more source

Synthesis, characterization, and performance of x_MoO3/Z‐22 and x_MoO3/MMP catalysts for biodiesel production

The Canadian Journal of Chemical Engineering, EarlyView.
Methyl transesterification of soybean oil using heterogeneous catalysts for biodiesel production. Abstract The growing global demand for renewable fuels has driven the search for efficient catalysts in biodiesel production. This study presents the synthesis and characterization of x_MoO3/Z‐22 and x_MoO3/MMP heterogeneous catalysts, and evaluates the ...
André Miranda da Silva, Vitória de Andrade Freire, José Jailson Nicácio Alves, Romualdo Rodrigues Menezes, Bianca Viana de Sousa Barbosa   +4 more
wiley   +1 more source