Results 181 to 190 of about 266,359 (347)

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann   +4 more
wiley   +1 more source

Consumers' Understanding of Energy Labels: Perception of Eco‐Design With Scale Range and Color‐Coding

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Energy labels help consumers understand the environmental impact of products. This drives consumer behavior. Knowing how label features are perceived can thus have important implications for design, policy, and management. Energy labels contain different design features that convey information about the range of available energy classes.
Emil Skog, Patrik Sörqvist
wiley   +1 more source

Development of the implementability assessment tool for clinical practice guidelines based on the COSMIN framework and factorial experiment: a study protocol. [PDF]

open access: yesBMC Health Serv Res
Zhong D   +13 more
europepmc   +1 more source

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