Results 151 to 160 of about 36,801 (256)
Construct and factorial validity of Neurobehavioral Disorder associated with Prenatal Alcohol Exposure (ND-PAE). [PDF]
BMC Psychol, 2020 Sanders JL, Netelenbos N, Dei SO.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le +3 more
wiley +1 more source
When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference
Psychology &Marketing, EarlyView.ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes +2 more
wiley +1 more source
AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
Psychology &Marketing, EarlyView.ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
Factorial validity of a substance-use stigma scale in methamphetamine-using adults in China. [PDF]
Drug Alcohol Depend, 2020 Chen S +6 more
europepmc +1 more source
The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical
Psychology &Marketing, EarlyView.ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots
Psychology &Marketing, EarlyView.ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley +1 more source