Results 201 to 210 of about 46,041 (255)

The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours

Computers in Human Behavior, 2017
Abstract Global fans spontaneously look up their favorite celebrity-related news coverage via the online community and/or by subscribing to fan pages on social media. Unlike social media, which is an open space for everyone including fans and anti-fans, the online fan community is a closed space only for avid fans who are willing to pay an annual ...
Minseong Kim, Hyung-Min Kim
exaly   +2 more sources

Aca-fans and fan communities: An operative framework

Journal of Consumer Culture, 2016
Fan communities represent a major interest for researchers of consumer culture. However, their study has confronted scholars with a fundamental problem: how can one reconcile critical distance with being sufficiently integrated within a given fan community to gather reliable information?
Cécile Cristofari, Matthieu J. Guitton
openaire   +1 more source

Sport Fans and Their Behavior in Fan Communities

2015
Understanding why sport fans socially interact with other fans, participate in team-related discussions, recruit new members, and retain other fans in sport fan communities is a key issue in sport marketing. This conceptual paper suggests that three antecedents (brand equity, consumers’ perceptions of team sponsored fan appreciation events, and ...
Masayuki Yoshida   +3 more
openaire   +1 more source

Segmenting Fan Communities

2018
Extending decades of marketing and psychological research, industry and academic circles attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (evangelists), slang (mavens, haters), technology and science fiction (fanboys), and other sciences (alpha, opinion leaders). Although sometimes used as generic terms,
Nathalie Collins, Jamie Murphy
openaire   +1 more source

QUEERLY INTIMATE:

Cultural Studies, 2012
This article examines the rise of the Girls' Love (GL) fan fiction community in contemporary China. More specifically, we focus on the ‘Pink Super Girl Bar’, an online fan fiction community devoted to the pairing of the contestants of the 2006 season of Super Girl, an entertainment program featured on Hunan Satellite TV that enjoys great popularity in ...
Yang, Ling, Bao, Hongwei
openaire   +2 more sources

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