Results 251 to 260 of about 673,334 (289)

Aca-fans and fan communities: An operative framework

Journal of Consumer Culture, 2016
Fan communities represent a major interest for researchers of consumer culture. However, their study has confronted scholars with a fundamental problem: how can one reconcile critical distance with being sufficiently integrated within a given fan community to gather reliable information?
Cécile Cristofari, Matthieu J. Guitton
openaire   +1 more source

Sport Fans and Their Behavior in Fan Communities

2015
Understanding why sport fans socially interact with other fans, participate in team-related discussions, recruit new members, and retain other fans in sport fan communities is a key issue in sport marketing. This conceptual paper suggests that three antecedents (brand equity, consumers’ perceptions of team sponsored fan appreciation events, and ...
Masayuki Yoshida   +3 more
openaire   +1 more source

Segmenting Fan Communities

2018
Extending decades of marketing and psychological research, industry and academic circles attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (evangelists), slang (mavens, haters), technology and science fiction (fanboys), and other sciences (alpha, opinion leaders). Although sometimes used as generic terms,
Nathalie Collins, Jamie Murphy
openaire   +1 more source

Fans e community degli esports : abitudini e motivazioni

2021
Nel 2017, oltre 388 milioni di persone nel mondo hanno guardato o riprodotto contenuti di esport e, come riportato da un gruppo di studiosi (Block et al 2018) si prevede che i fan cresceranno di un ulteriore 50% in poco più di un triennio. Questo a dimostrazione dell’attenzione crescente nei confronti del comparto, agevolato peraltro da una ...
Mazza B., Palermo A.
openaire   +2 more sources

QUEERLY INTIMATE:

Cultural Studies, 2012
This article examines the rise of the Girls' Love (GL) fan fiction community in contemporary China. More specifically, we focus on the ‘Pink Super Girl Bar’, an online fan fiction community devoted to the pairing of the contestants of the 2006 season of Super Girl, an entertainment program featured on Hunan Satellite TV that enjoys great popularity in ...
Yang, Ling, Bao, Hongwei
openaire   +2 more sources

The Affective Economy and Online Fan Communities

2020
This chapter explores participation and co-production in affective media experiences in Johnny & Associates' online fan communities. Johnny & Associates is a Japanese all-male talent management company established in the 1960s. As a pioneer in the idol industry, Johnny & Associates and artists under its management have been highly ...
Nur Aliah Mansor   +4 more
openaire   +1 more source

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