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Journal of Global Fashion Marketing, 2023
The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most inclined to adopt digitalization and virtual realities to transform its business model, motivated by the apparent plethora of options and advantages that these ...
A. Venturini, Martina Columbano
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The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most inclined to adopt digitalization and virtual realities to transform its business model, motivated by the apparent plethora of options and advantages that these ...
A. Venturini, Martina Columbano
semanticscholar +1 more source
Journal of Global Fashion Marketing, 2023
The second-hand luxury fashion market has continued to gain popularity in the past decade. Many luxury fashion retailers have been pursuing ways to get involved in the second-hand goods market. However, little is known about what drives consumers to shop
Murphy Aycock, Eunjoo Cho, Kyuree Kim
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The second-hand luxury fashion market has continued to gain popularity in the past decade. Many luxury fashion retailers have been pursuing ways to get involved in the second-hand goods market. However, little is known about what drives consumers to shop
Murphy Aycock, Eunjoo Cho, Kyuree Kim
semanticscholar +1 more source
FashionVLP: Vision Language Transformer for Fashion Retrieval with Feedback
Computer Vision and Pattern Recognition, 2022Fashion image retrieval based on a query pair of reference image and natural language feedback is a challenging task that requires models to assess fashion related information from visual and textual modalities simultaneously.
Sonam Goenka +6 more
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Fashion marketing in the metaverse
Journal of Global Fashion Marketing, 2023The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this
E. Mogaji, Yogesh K. Dwivedi, R. Raman
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The impact of digital influencers’ characteristics on purchase intention of fashion products
Journal of Global Fashion Marketing, 2022Research on digital influencers’ role in marketing strategies under ongoing development. This study explores the role of digital influencer marketing on consumer purchase intention in fashion products.
M. Gomes, Susana Marques, Á. Dias
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Journal of Global Fashion Marketing, 2023
Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, the analysis of the success of these forerunning initiatives to date still pertains to anecdotal literature.
G. Murtas +2 more
semanticscholar +1 more source
Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, the analysis of the success of these forerunning initiatives to date still pertains to anecdotal literature.
G. Murtas +2 more
semanticscholar +1 more source
Religiosity, Fashion Fanship and Fashion Consciousness among Fashion Consumers
Review of Applied Management and Social Sciences, 2022Religiosity and materialism act as significant forces in the lives of Muslims consumers, but their roles in fashion consumption are still unclear. The purpose of this paper is to examine the role of religiosity in the relationship between fashion fanship and fashion consciousness among female fashion consumers in Pakistan.
Zara Hayat +3 more
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Sustainable Fashion: Exploring the Concept of Greenwashing and New Trends in the Fashion Industry
International Journal of Innovative Science and Research TechnologyThe fashion industry, characterized by rapid cycles of production and consumption, has emerged as a global economic powerhouse, generating significant revenue and employment opportunities worldwide.
Sashya Siddhartha
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Metaverse and the fashion industry: A systematic literature review
Journal of Global Fashion Marketing, 2023The metaverse presents increasing potential for fashion companies. However, given its rapid evolution, a clear understanding of the role and scope of the metaverse and its implications for brands is lacking.
G. Profumo +3 more
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How fashion influencers contribute to consumers' purchase intention
, 2020This study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.,To achieve this goal, the authors propose a ...
Youssef Chetioui +2 more
semanticscholar +1 more source