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Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Journal of Fashion Marketing and Management, 2023
PurposeThis study aims to examine YouTube comments relevant to sustainable fashion posted on fashion haul videos over the past decade (2011–2021). It is guided by two research questions: (1) How have sustainable fashion-related comments posted on YouTube
S. Haines   +3 more
semanticscholar   +1 more source

Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Journal of Global Fashion Marketing, 2023
Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital platforms and ecosystems?
M. Kniazeva   +5 more
semanticscholar   +1 more source

Fashionable and Objectionably Fashionable

JAMA: The Journal of the American Medical Association, 1976
The word "fashions" first brings to mind the things people wear or don't wear. Some such fashions are whims of the wearers. For example, ornate necklaces, affected by America's first inhabitants, were adopted by mountain men of the 18th century, later became bolos in the western United States, and then moved east in less attractive form.
openaire   +2 more sources

Fashion after Fashion

Fashion Theory, 2018
In 2015 fashion’s pre-eminent industry consultant and trend forecaster, Li Edelkoort, released an ebullient manifesto declaring that fashion was dead.
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Fashion as Art; is Fashion Art?

Fashion Theory, 2007
AbstractThe question whether fashion can be regarded as a form of art begs the question of what kinds of things can legitimately be thus regarded. In the first section, some of the most recent contributions to dealing with this issue are critically analyzed.
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Radical Fashion and Radical Fashion Innovation

Journal of Global Fashion Marketing, 2010
This is a study of the related concepts of radical fashion and radical fashion innovation. Radical fashions are defined here as those that may never enter the market at all, and exist primarily on runway shows, in exhibitions and in publicity; by contrast, radical fashion innovations may be very successful in the marketplace. Radical fashions represent
Zhang, D., Benedetto, Di, A.C.
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Fashion marketing

Textile Progress, 2013
This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion marketing. As the topic has not been reviewed before in Textile Progress, the paper takes the concepts of marketing and fashion in turn, exploring the literature from its origins to the present day and then considers
openaire   +1 more source

Fashionating Images : Audiovisual Media Studies Meet Fashion

Comunicazioni sociali : 1, 2017, 2017
Over the past decades, fashion has acquired centrality in social and economic processes for its capacity to penetrate and influence both cultural production and identitarian practices. The proliferation of media objects such as fashion films, makeover TV shows, fashion blogs and vlogs has shown how prolific the encounter between fashion and audiovisual
D'ALOIA A, BARONIAN M, PEDRONI M
openaire   +7 more sources

Green product development under competition: A study of the fashion apparel industry

European Journal of Operational Research, 2020
Motivated by the observed industrial issues, we analytically develop a fashion supply chain consisting of one manufacturer and two competing retailers and investigate how retail competition and consumer returns affect green product development in fashion
Shu Guo, T. Choi, Bin Shen
semanticscholar   +1 more source

Visibly Fashionable

2014
The chapter investigates the impact of dress-code changes upon early Southern Italian immigrant women in New York City at the turn of the twentieth century. Its aim is to point out the twists and turns that marked the lives of these women during their passage from an artisanal mode of production, revolving around the family unit, into an industrial ...
openaire   +1 more source

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