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Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
European Journal of Marketing, 2004For many years fashion clothing has been an area of interest in consumer research. This study examines the effect of materialism and self‐image product‐image congruency on consumers’ involvement in fashion clothing. It also examines purchase decision involvement, subjective fashion knowledge and consumer confidence.
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Understanding gay consumers’ clothing involvement and fashion consciousness
International Journal of Consumer Studies, 2007AbstractThis study’s primary objective was to provide a better understanding of gay consumers’ clothing involvement and fashion consciousness. Personal in‐depth interviews were conducted with 13 gay professionals in Canada. One hundred and forty‐five usable survey questionnaires were also collected from gay consumers.
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Towards a better understanding of fashion clothing purchase involvement
Journal of Islamic Marketing, 2018Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach Gender, race and age are explored to have better understanding of fashion clothing ...
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Influence of collective self esteem on fashion clothing involvement among Indian women
Journal of Fashion Marketing and Management: An International Journal, 2012PurposeThe purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement.Design/methodology/approachData were collected by contacting women in their offices, colleges, and malls in five different cities of India (n=397).
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