Results 131 to 140 of about 155,487 (165)

Petite and tall‐sized consumer segmentation: Comparison of fashion involvement, pre‐purchase clothing satisfaction and clothing needs

Journal of Fashion Marketing and Management: An International Journal, 1999
This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and tall‐sized consumers were compared, and the relationship among the three variables was examined. Petite and tall‐sized women's shopping characteristics were identified.
Seulhee Yoo, Samina Khan, Catherine Rutherford‐Black   +2 more
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An extended theoretical model of fashion clothing involvement

Journal of Fashion Marketing and Management: An International Journal, 2009
Purpose – For centuries the phenomenon of fashion behaviour has been a subject of discussion for social analysts, cultural historians, moral critics, academic theorists and business entrepreneurs. These different fields suggest the relevance of the topic for marketing management, for example.
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Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing

Australasian Marketing Journal, 2001
This study examines the relationships between gender, age, self-monitoring, materialism, fashion clothing consumption motives and fashion clothing involvement. The study initially builds on the work of Browne and Kaldenberg (1997) and Auty and Elliott (1998) in relation to self-monitoring and involvement, however, this research uses different measures
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Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status

Journal of Product & Brand Management, 2008
PurposeThe purpose of this article is to examine Chinese generation Y consumers' fashion clothing involvement effects on specific brand related consumer responses including brand status, brand attitude and willingness to pay a premium for a specific brand.Design/methodology/approachA self‐completion questionnaire survey was administered in China to ...
O'Cass, Aron, Choy, Eric
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How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

Journal of Fashion Marketing and Management, 2014
Purpose– The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied.Design/methodology/approach– Survey technique through self-administered questionnaire was used for data collection in both ...
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Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

International Journal of Consumer Studies, 2011
AbstractThe research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion ...
Meenakshi Handa, Arpita Khare
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A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students

Journal of the Korean Society of Clothing and Textiles, 2010
This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion.
Dae-Geun Jun, Ho-Jung Choo, Hyun-Sook Kim   +2 more
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An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Journal of Economic Psychology, 2000
The drive to understand the purchasing and consumption behaviour of individuals and market segments has created significant interest in the construct of involvement. This study proposes and tests four types of involvement: (a) product involvement; (b) purchase decision involvement; (c) advertising involvement and (d) consumption involvement.
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Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence

Journal of Global Fashion Marketing, 2013
This research examines the influence of cosmopolitanism, identification with global consumers, and consumers' susceptibility to interpersonal influence (CSII) on Indian consumers' fashion clothing ...
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The Use of the 3M Model to Predict Traits Related to Involvement with Sports and Fashionable Clothing

2014
The relationship between personality and consumption was investigated by employing the Meta-Theoretic Model of Motivation and Personality to predict two personality traits: involvement with sports and fashion clothing. Empirical support for the model was obtained and its power to account for variance in the studied behaviors was also analyzed.
Plínio Rafael Reis Monteiro, Ricardo Teixeira Veiga   +1 more
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