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Fashion forward: The business history of fashion

Business History, 2012
This special issue of Business History is devoted to fashion. The issue takes its cues from the joint annual meeting organised by the European Business History Association (EBHA) and Business Histo...
Francesca Polese, Regina Lee Blaszczyk
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Fashion History

2017
Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time.
Linda Welters, Abby Lillethun
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A brief note on the history of fashion

Journal of the Academy of Marketing Science, 1973
For a number of years the practioners and scholars of fashion have held different views of the consumer. Fashion designers and marketers have traditionally regarded consumers as followers who automatically accept the style dictates and purchase products without any resistance. In contrast, fashion historians and scholars held just the opposite view. To
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