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Rethinking fast : understanding fast fashion and slow fashion consumers
2020Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, technological advancement, fierce competition and consumers' need for instant gratification (Djelic & Ainamo 1999; Tokatli 2007; Rahman & Gong 2016), there has been a transformational shift in the way consumers shop, utilize and discard clothing ...
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The Fast Fashion Business Model
2016Fashion has a deep impact on the apparel industry and is used as a lever to gain a competitive advance position. The original idea of the fast fashion firm consists in offering fashionable products at cheap or very cheap prices. The fast fashion players try to capture the trends as opposed to imposing the trends, and simultaneously to reduce the risks ...
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Fast fashion requires fast marketing
Journal of Fashion Marketing and Management: An International Journal, 2006PurposeThe purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the application of CM in the UK fashion sector.Design/methodology/approachQualitative research was employed through an exploratory case study method.FindingsCategory ...
Mandy Sheridan +2 more
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Business Strategy Review, 2008
You think your industry is tough? Imagine customer preferences that can shift literally overnight, product lifecycles measured in weeks, and the value of your product plummeting if you miss the latest trend. Welcome to the world of fast fashion. Donald Sull and Stefano Turconi examine how Zara, a leader in the industry, has pioneered an approach to ...
Donald Sull, Stefano Turconi
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You think your industry is tough? Imagine customer preferences that can shift literally overnight, product lifecycles measured in weeks, and the value of your product plummeting if you miss the latest trend. Welcome to the world of fast fashion. Donald Sull and Stefano Turconi examine how Zara, a leader in the industry, has pioneered an approach to ...
Donald Sull, Stefano Turconi
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RESEARCH ON FAST FASHION AND FAST FASHION RETAILING IN TURKISH APPAREL SECTOR
2014Apparel sector has a significant market structure which is affected from economical developments as well as changes rapidly. Then, fast fashion is especially for the recent 10 years has increased its effect on apparel sector. It started to be evaluated as a differentiation strategy and a business model applied by firms in order to create competitive ...
Haciola Y., Atilgan T.
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Fast fashion requires fast marketing: the role of category management in fast fashion positioning
Journal of Fashion Marketing and Management, 2006Purpose - The purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the application of CM in the UK fashion sector. Design/methodology/approach - Qualitative research was employed through an exploratory case study method.Findings ...
Sheridan, Mandy +2 more
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On the Horizon, 2014
Purpose – The purpose of this paper is to suggest that all of the systems, education, economic and social, are caught in an ever-increasing pace, tied in large part to a set of beliefs, largely economic, that resemble a religion and for which there appears to not be a rational option to escape.
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Purpose – The purpose of this paper is to suggest that all of the systems, education, economic and social, are caught in an ever-increasing pace, tied in large part to a set of beliefs, largely economic, that resemble a religion and for which there appears to not be a rational option to escape.
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The fashion industry: fast fashion and environment
2021Treball Final de Grau en Administració d'Empreses. Codi: AE1049.
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2016
Fast fashion is a commonly adopted strategy in fashion retailing, the relevance of which is well recognized both in academia and in practice; however fast fashion research is still under-developed and frequently focused on a single aspect of management or marketing.
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Fast fashion is a commonly adopted strategy in fashion retailing, the relevance of which is well recognized both in academia and in practice; however fast fashion research is still under-developed and frequently focused on a single aspect of management or marketing.
openaire +2 more sources