Results 1 to 6 of about 9 (6)

Eye-Tracking Methodology and Applications in Consumer Research

open access: yesEDIS, 2014
Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising.
Hayk Khachatryan, Alicia L. Rihn
doaj   +6 more sources

A survey on automatic engagement recognition methods: online and traditional classroom [PDF]

open access: yes, 2023
Student engagement in a learning environment is directly related to students’ perception and involvement of the educational activities in the class, along with their physical and mental health.
Manoharan, Arun, Sukumaran, Ajitha
core   +3 more sources

Persuasive technology in tourism online experiences and implications on tourist buying behaviour [PDF]

open access: yes, 2017
Online User Experiences (UXs) act as persuasive technology that can nudge users toward making behaviour change. This makes online UX integral to marketing. The tourism industry relies on UX to attract potential customers.
Ghatnekar, Payal
core   +2 more sources

Pesquisa aplicada no ensino em comunicação:: contribuições do laboratório Lab 4C para a prática publicitária e a formação discente [PDF]

open access: yes
This article explores the role of applied research in communication, focusing on the contributions of research laboratories to student education and advertising practice.
Claro, Sushila   +2 more
core   +1 more source

Exploring Ocular Motor Biomarkers in Parkinson’s Disease and Atypical Parkinsonian Syndromes [PDF]

open access: yes
Parkinson’s disease and atypical Parkinsonian syndromes—including progressive supranuclear palsy, multiple system atrophy, corticobasal syndrome, and dementia with Lewy bodies—are rising in global prevalence due to an ageing population.
Sekar, Akila Ramamoorthy
core  
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