Results 101 to 110 of about 185,732 (297)

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

Young people's uses of celebrity: Class, gender and 'improper' celebrity [PDF]

, 2013
This is an Author's Accepted Manuscript of an article published in Discourse: Studies in the Cultural Politics of Education, 34(1), 2013, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/01596306.2012.698865.In this ...
Allen K., Allen K., Allen K., Ang I., Archer L., Ball S.J., Billig M., Bourdieu P., Buckingham D., Butler J., Couldry N., de Beauvoir S., du Gay P., Dyer R., Feasey R., Foucault M., Geraghty C., Heather Mendick, Holmes S., Holmes S., Holmes S., Kim Allen, Littler J., Lloyd G., Marsh J., McRobbie A., Mendick H., Mendick H., Mendick H., Nayak A., Papadopoulos L., Potter J., Rose N., Skeggs B., Skeggs B., Tasker Y., Walkerdine V., Walkerdine V., Walkerdine V., Walkerdine V., Willis P.   +40 more
core   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption

Psychology &Marketing, EarlyView.
ABSTRACT Do‐it‐yourself (DIY) products are widespread in the marketplace yet remain under‐researched. The present study therefore investigates consumers’ preferences for DIY products from an evolutionary psychology perspective. Specifically, we explore how the activation of two romantic relationship motives affects men's and women's DIY product ...
Ali Gohary, Astrid Nørfelt, Eugene Y. Chan   +2 more
wiley   +1 more source

„Kobiecość” jako konstrukt. Tekstowo-dyskursywna analiza stron internetowych męskich i żeńskich świeckich wspólnot katolickich w Polsce

Stylistyka
After the Second Vatican Council, the role of the laity in the Catholic Church increased significantly. Some of the laity began engaging more actively in their local congregations by affiliating with various Catholic organizations and communities, whose
KATARZYNA SKOWRONEK
doaj   +1 more source

L’actrice, du cinéma aux arts plastiques et au roman : genre et représentation

Itinéraires, 2011
This article analyzes representations of film actresses in novels and the visual arts. It questions the way this figure—a human being and a construction of cinema—is represented outside the world she belongs to, that is, outside cinema and popular ...
Thibaut Casagrande
doaj   +1 more source

Gender dynamics of tropical wildmeat systems: A systematic map of women's roles and influence

People and Nature, EarlyView.
Abstract Wildmeat is a vital natural resource globally, which must be managed sustainably to avoid livelihood insecurity, species decline and biodiversity loss. Women have a pivotal role in harvesting, processing and distributing wildmeat, yet their contributions are often overlooked.
Jasmin Willis Key, Wahyu Nurbandi, Brenda González‐Nava, Juanita Gomez, Ferdinand Castera, Guilherme Costa Alvarenga, Auriane Flottes De Pouzols, Maya Lemaire, Jennifer F. Linden, Emily K. Madsen, Lauren Coad, Amy Hinsley, E. J. Milner‐Gulland   +12 more
wiley   +1 more source

Gender and Power Relations in David Henry Hwang’s M. Butterfly: The Challenge to the Binary Opposition Between the East and the West [PDF]

, 2012
David Henry Hwang’s M Butterfly tells about a French diplomat, Gallimard, who has a 20 year relationship with his Chinese lover, Song, who turns out to be a male spy.
Nurulhady, Eta Farmacelia
core  

Contrasting the Influence of Cultural Dimensions on the Progress of Sustainable Development Goals in France and South Korea

Sustainable Development, EarlyView.
ABSTRACT This study examines how Hofstede's cultural dimensions shape national progress towards the United Nations Sustainable Development Goals (SDGs). Focusing on Individualism (IDV) and Long‐Term Orientation (LTO), it compares France and South Korea, which differ substantially in their cultural profiles.
Jung Kee Hong
wiley   +1 more source

Overcoming barriers? The mixed results of social innovation accelerator programs for women entrepreneurs

Strategic Management Journal, EarlyView.
Abstract Research Summary Entrepreneurship accelerators are increasingly promoted as structural interventions to close gender gaps, yet studies have not established a differential impact of participation for women. This prior evidence—drawn from high‐tech, male‐dominated settings—may overlook how outcomes differ in more feminized domains such as social
Nilanjana Dutt, Sarah Kaplan
wiley   +1 more source