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Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?
2009The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity.
Darpy, Denis, Azar, Salim
openaire +1 more source
Policing “Fake” Femininity: Authenticity, Accountability, and Influencer Antifandom
New Media and Society, 2022Brooke Erin Duffy, Kate M Miltner
exaly
Do gender identities of femininity and masculinity affect the intention to buy ethical products?
Psychology and Marketing, 2020Mariella Pinna
exaly

