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Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?

2009
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity.
Darpy, Denis, Azar, Salim
openaire   +1 more source

Feminine Identity

Journal of the American Psychoanalytic Association, 1963
openaire   +2 more sources

Policing “Fake” Femininity: Authenticity, Accountability, and Influencer Antifandom

New Media and Society, 2022
Brooke Erin Duffy, Kate M Miltner
exaly  

Femininity.

Contemporary Sociology, 1985
Laurel Richardson, Susan Brownmiller
openaire   +1 more source

Femininity

2017
Clare M. Mehta, Victoria Henry
openaire   +2 more sources

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