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Muay Thai: Women, fighting, femininity

International Review for the Sociology of Sport, 2018
Women fighting challenges conventional notions of femininity in many ways. A bleeding nose, bruised eyes and swollen lips embody perhaps masculine success but, for many, constitute failed femininity.
S. Davies, A. Deckert
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Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?

2009
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity.
Darpy, Denis, Azar, Salim
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Private Femininity, Public Femininity

2017
This chapter examines the contemporary costume film's unique interrelationship of femininity and privacy by focusing on how the historical constraints of privacy force the post-feminist heroine to make herself anew as a feminine subject. It uses the two poles of privacy and publicness to organize relationships between gender, feeling, time, aesthetics,
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The Feminine Firm: A Comment

Business Ethics Quarterly, 1996
AbstractIn this comment I challenge two of the arguments made in the paper, “Toward the Feminine Firm.” First I challenge the claim that Gilligan's work on gender differences in moral orientation provides a logically and empirically sound foundation for an alternative theory of the firm.
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From Pink as Feminine, to Feminine in Pink

2019
Pink is used to make the feminine apparent, whether in figurative or abstract representations in art, in marketing products, or even in the symbols displayed by feminist and queer activists. The use of pink as a sign of the feminine is now so common that pink can be considered the colour of the feminine.
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