Results 1 to 10 of about 127 (53)
Some of the next articles are maybe not open access.

Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival

Journal of Travel and Tourism Marketing, 2022
Xiaoting Chi, Heng Zhou, Heesup Han
exaly  

Examining the Role of Emotional and Functional Values in Festival Evaluation

Journal of Travel Research, 2011
Jin-Soo Lee   +2 more
exaly  

The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival

Journal of Destination Marketing & Management, 2018
Seongseop Kim   +2 more
exaly  

INVESTIGATING DIFFERENCES IN ANTECEDENTS TO VALUE BETWEEN FIRST‐TIME AND REPEAT FESTIVAL‐GOERS

Journal of Travel and Tourism Marketing, 2009
Jin-Soo Lee, Choong-Ki Lee
exaly  

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