Results 221 to 230 of about 745,090 (295)

Selling soldiering: Marketisation, gender complementarity and the promise of military femininity in 1990s Sweden

open access: yesGender &History, EarlyView.
Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley   +1 more source

‘The Good Couscous That Pleases Us!’: The Meanings of Enduring Imperialist Imagery in Postcolonial French Food Advertising, 1970–2000

open access: yesGender &History, EarlyView.
ABSTRACT This article examines a wave of Orientalism‐inspired food commercials that appeared on television in France between 1975 and 2000. Older commercials for couscous were more banal, emphasizing a given product's superiority or affordability. Around 1975, however, there was a concerted shift in the advertising; new spots contained exoticized ...
Kelly Ricciardi Colvin
wiley   +1 more source

‘From the Fields Into the Bars’: The Story of Israel's First Transgender Novel, The Cut (1977)

open access: yesGender &History, EarlyView.
ABSTRACT In 1977, an Israeli transgender woman, Judy Spotheim, published an autobiographical novel entitled The Cut. It describes the emergence of a trans community in the commercial‐sex areas of Tel Aviv‐Jaffa, hoping to humanise trans women (coccinelles). This article is the first to study the novel and present a biography of Spotheim.
Gil Engelstein, Iris Rachamimov
wiley   +1 more source

BOM_vl WP2 Rapportering conferentie "Strategies for multimedia archives", 6 febr. 2009 [PDF]

open access: yes, 2009
Moreels, Dries   +3 more
core   +1 more source

‘A Sort of Armed Argument’: Ireland's Civil War of Words

open access: yesHistory, EarlyView.
Abstract This article sets out to contribute to the study of the languages of European civil wars through outlining and analysing the deployment of language as a weapon by the opposing sides of the Irish independence movement that split over the terms of the Anglo‐Irish Treaty of December 1921.
DONAL Ó DRISCEOIL
wiley   +1 more source

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