Results 11 to 20 of about 4,384,337 (290)
Advertising media strategies in the film industry [PDF]
, 2011 The primary aim of this article is to estimate the multiple determinants of film advertising expenditures in four important media, namely television, press, outdoor and radio, in the UK. First, television advertising, the leading film advertising medium,
Elliott, Caroline, Simmons, Robert
core +5 more sources
Applied Sciences, 2022 Prior research on consumers’ web searches primarily examined the effect of web searches on product sales or the characteristics of the web searchers. Differing from prior research, we investigate the effect of marketing activities on web search volume ...
Yeujun Yoon, Rongchao Deng, Jaewoo Joo
doaj +1 more source
Cultural Global Hegemony and Globalization: Hollywood’s LGBTQ+ Impacts in Asian Film Industry
Soshum: Jurnal Sosial dan Humaniora, 2022 It is indisputable that globalization provides a vast space for various aspects of the world to continue developing and connecting. Through this, culture, as one of the aspects most affected by the times and technological advances, is the main focus of ...
Mutiara Tsabitah +2 more
doaj +1 more source
Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022 Dijital akış platformlarının yükselişi geleneksel sinema sanatının geleceğine dair çeşitli endişeleri de beraberinde getirmiştir. Bu konuda üzerine en çok tartışılan unsurlardan biri “sinemanın ölümü” görüşünün de ortaya çıkmasına neden olan sinemanın ...
Ferhat Zengin
doaj +1 more source
The Fine Art of Commercial Freedom: British Music Videos and Film Culture [PDF]
, 2014 An outline and analysis of the British music video industry and its impact on film culture in the 1990s and ...
Caston, Emily
core +4 more sources
Competition Law and New Technologies in the Film Industry
حقوق فناوریهای نوین, 2021 Competition rules are enforceable in different markets to facilitate competition, prohibit monopolies, and encourage economic enterprises to comply with these rules.
Mina Farahani , Mojtaba Ansarian
doaj +1 more source
Women in the International Film Industry: Policy, Practice and Power, edited by Susan Liddy
Alphaville: Journal of Film and Screen Media, 2021 Over the last decade, particularly in the second half of it, a notable cultural shift has occurred across screen industries worldwide, bringing issues of gender equity to the fore.
Kath Dooley
doaj +1 more source
Images, 2013 After four co-productions which the East German and Czech studios made from 1957 to 1965, a five-year hiatus in DEFA-Barrandov co-productions took place. During the Czechoslovak New Wave era, the Czech filmmakers gave DEFA the cold shoulder.
Pavel Skopal
doaj +1 more source
Creativity Studies, 2016 This paper explores changes of the political, legal, taxation and other circumstances in film industries of Central and Eastern Europe that kick-started qualitative changes over the last decade.
Tomas Mitkus, Vaida Nedzinskaitė-Mitkė
doaj +1 more source
The Film Festival as an Industry Node [PDF]
Media Industries Journal, 2015 In recent years, an increasing number of film festivals have engaged closely with film production and distribution. This engagement has been realized via a variety of festival-specific models, such as talent campuses, pitching sessions, project funding, distribution labels, streaming platforms, and so on.
openaire +2 more sources