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Variety of shopping modes: theoretical framework, pivotal factors, and managerial implications
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service,
Ignacio Redondo, Jean-Philippe Charron
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Brand experience and brand attachment as drivers of WOM in hospitality [PDF]
Purpose – The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the ...
Mónica Gómez-Suárez, Mónica Veloso
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Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household.
Ignacio Redondo, Diana Serrano
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Reflexiones sobre el estado de la financiación sostenible en España
Podemos decir que la contribución de España al desarrollo de las finanzas sostenibles ha sido muy destacada. El fuerte crecimiento de este mercado se ha desencadenado en la segunda parte de la pasada década y España se consolida entre los diez mayores ...
Julián Romero Zarco
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Introduction: Recent studies conducted in Europe and the United States suggest upward trends in both incidence and hospitalisation rates for ischaemic stroke in young adults; however, data for Spain are scarce.
A.B. Maldonado-Cárceles +3 more
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The relevance of smart speakers is steadily increasing, allowing users perform several daily tasks. From a commercial perspective, smart speakers also provide recommendations of products and services that may influence the consumer decision-making ...
Jaime Romero +3 more
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Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock
Ignacio Redondo, Gloria Aznar
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Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers
Website publishers cannot monetize the ad impressions that are prevented by ad-blockers. Publishers can then employ anti-ad-blockers that force users to choose between either accepting ad impressions by whitelisting the website in the ad-blocker, or ...
Ignacio Redondo, Gloria Aznar
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La financiación de los partidos políticos : 1977-1997
SUMARIO: I.- Un modelo de coexistencia público-privado. Las fuentes de financiación. Publicidad y fiscalización de la contabilidad de los partidos. II.- Un modelo de financiación pública predominante. Fuentes de financiación.
Pilar del Castillo
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Control and accounting of fixed assets and their impact on administrative decision making
The objective of the study is to develop a comprehensive management system for the control and accounting of fixed assets that allows the correct making of financial decisions at the Catholic University of Cuenca.
Fabián Gustavo Loyola-Torres +2 more
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