Results 231 to 240 of about 404,117 (334)

Community and Consumer Dynamics in NFTs: Understanding Digital Asset Value Through Social Engagement

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT While non‐fungible tokens (NFTs) have emerged as a significant blockchain application, research has largely focused on market dynamics rather than consumer behavior. Through in‐depth interviews with 21 NFT consumers and a netnographic analysis of Discord interactions (109,517 words), this study develops a comprehensive framework explaining the
Kristina Brahmstaedt
wiley   +1 more source

Receiving Employee Attention on the Floor of the Store and Its Effects on Customer Satisfaction

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the effects of the customer's perceptions of being the object of employee attention in physical store settings. Our specific concern is employee attention when the customer is browsing in a store and does not require any particular service from employees.
Magnus Söderlund   +1 more
wiley   +1 more source

Consumer Emotions and Personality Traits in Augmented Reality

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley   +1 more source

Rotenoids from the Roots of Vicia faba L. (Fabaceae): Structural Characterization, Cytotoxic Effects, and Molecular Docking

open access: yesChemistry &Biodiversity, EarlyView.
ABSTRACT The chemical study of the ethanolic extract from the roots of Vicia faba led to the isolation of two isoflavonoids, alfalone and 8‐O‐methylretusine, as well as a mixture of rotenoids, including clitoriacetal and clitoriacetal B, the latter of which is reported for the first time.
Victor Menezes Sipoloni   +8 more
wiley   +1 more source

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