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British Food Journal, 1990
Considers the focus group as an alternative to the traditional structured questionnaire. Their appeal, what they can and cannot achieve, and four key questions related to conducting focus groups are discussed. Focus groups are relevant to a broad spectrum of marketing issues related to the food industry, and it is concluded that their role will ...
Mark Jenkins, K. Sara Harrison
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Considers the focus group as an alternative to the traditional structured questionnaire. Their appeal, what they can and cannot achieve, and four key questions related to conducting focus groups are discussed. Focus groups are relevant to a broad spectrum of marketing issues related to the food industry, and it is concluded that their role will ...
Mark Jenkins, K. Sara Harrison
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Focus group discussions in medical research
The Indian Journal of Pediatrics, 2000Qualitative research methods have recently started to gain popularity in social and health sciences for determining a more holistic view of peoples' perceptions about health. Focus group discussions are frequently used to obtain perspectives and attitudes of people about issues, seek explanations for behavior, triangulate data obtained through other ...
M, Lakshman +4 more
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This chapter provides an overview of focus group discussions as a research method. Using illustrative examples, the chapter discusses the appropriateness of the technique for accounting research. The chapter then highlights both the strengths and drawbacks of the technique and provides guidance on how to mitigate the drawbacks.
Gammie, Elizabeth +2 more
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Gammie, Elizabeth +2 more
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2019
This chapter contains the findings of 21 focus group discussions (FGDs) that were carried out in 10 districts of Bangladesh and involved 237 youth between the ages of 18 and 35 years. The sampling strategy employed for the FGDs is discussed. The ethical issues encountered while carrying out the FGDs is then briefly recalled.
Fahmida Khatun, Syed Yusuf Saadat
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This chapter contains the findings of 21 focus group discussions (FGDs) that were carried out in 10 districts of Bangladesh and involved 237 youth between the ages of 18 and 35 years. The sampling strategy employed for the FGDs is discussed. The ethical issues encountered while carrying out the FGDs is then briefly recalled.
Fahmida Khatun, Syed Yusuf Saadat
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2019
Abstract In this paper on focus group discussion (FGD), the author reviews the origins of FGD during World War II to its current usages, epistemological positions underpinning FGDs that shape its design and implementation including composition and group size, competencies required for facilitators, recruitment of participants ...
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Abstract In this paper on focus group discussion (FGD), the author reviews the origins of FGD during World War II to its current usages, epistemological positions underpinning FGDs that shape its design and implementation including composition and group size, competencies required for facilitators, recruitment of participants ...
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Focus Group Discussions: An Application to Teaching
Journal of Health Education, 1993(1993). Focus Group Discussions: An Application to Teaching. Journal of Health Education: Vol. 24, No. 3, pp. 188-189.
Carol Bryant, Elizabeth Gulitz
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“Focus Groups Can Be Fun”: The Use of Activity-Oriented Questions in Focus Group Discussions
Qualitative Health Research, 2007Interest in focus group discussions has grown recently, and so has the recognition of them as a valuable method for qualitative data collection. Despite increasing popularity, they are not an easy option, and moderators must find appropriate ways to approach participants to achieve good-quality data.
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