Results 171 to 180 of about 4,867 (278)

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

Fordism and flexibility

open access: yes, 2020
Pollert, A, Burrows, R, Gilbert, GN
core  

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

Tactical and Strategic Risks From Supply Disruptions in Competing Supply Chains

open access: yesNaval Research Logistics (NRL), EarlyView.
ABSTRACT Supply chain disruptions can lead to both tactical (i.e., loss of short‐term sales during a disruption) and strategic (i.e., loss of long‐term market share) consequences. We model the impact of a supply disruption on competing supply chains in which two firms compete for a limited backup supply.
Akhil Singla   +3 more
wiley   +1 more source

Multifaceted burden of short bowel syndrome for patients and caregivers: The landmark survey

open access: yesNutrition in Clinical Practice, EarlyView.
Abstract Background Short bowel syndrome is a debilitating condition often requiring long‐term parenteral support to maintain hydration, nutrition, and survival. Methods As part of the noninterventional, cross‐sectional Landmark Survey study, we evaluated burdens associated with short bowel syndrome and parenteral support dependency from patient and ...
Jenny E. Harrison   +11 more
wiley   +1 more source

Life history stability under climate change: a wildflower at the northern edge of its range

open access: yesNordic Journal of Botany, EarlyView.
Stabilities of life history traits for a widespread native perennial wildflower, Rudbeckia laciniata L., are described for five populations near the northern edge of its range in North America. Theory proposes that such populations experience variable levels of stress as suitable abiotic conditions shift north or south from year to year, which ...
Robert J. Lamb, Patricia A. MacKay
wiley   +1 more source

Business‐Like Narrative and Public Engagement: Evidence From TED Talks on Nonprofit Issues

open access: yesNonprofit Management and Leadership, EarlyView.
ABSTRACT While the trend of nonprofits adopting business‐like practices has been widely discussed, limited attention has been paid to how the broader public responds to this shift. One way to capture public reactions is by examining engagement with business‐like narratives in media.
Jun Zhang
wiley   +1 more source

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