Results 171 to 180 of about 3,986,069 (250)

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi   +4 more
wiley   +1 more source

H<sub>2</sub>O<sub>2</sub>-mediated oxidation of PHOSPHATE STARVATION RESPONSE2 promotes adaptation to low phosphate in rice. [PDF]

open access: yesNat Commun
Meng F   +11 more
europepmc   +1 more source

Using “Storytelling” to Enrich Learning From Community‐Based Education Placements

open access: yes
Journal of Dental Education, EarlyView.
Hajarah Qaddar, Thomas A. Dyer
wiley   +1 more source

The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley   +1 more source

Exploring Professionalism Beyond the Classroom: Reflections From Professionalism Day

open access: yes
Journal of Dental Education, EarlyView.
Natalia Myrrha Melo   +3 more
wiley   +1 more source

Assembling Engagement With Autonomy and Language ‐ A Neuroscientific Case Study With Digital Companions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech   +3 more
wiley   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee   +3 more
wiley   +1 more source

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